And as your business grows, you will need to hire a team to scale. So who should you hire first – your support person or a marketing person? In choosing the next team member, would I go with a buddy for the support person for redundancy or marketing person?
I guess it’s which job would you hate doing the most. I think I would find it difficult to be doing support. I think support, firstly, it’s the first thing that I hired when I did start hiring. It’s the easiest job to hire for, it’s one of the cheapest jobs.
You could have a support person installed very quickly. And support is the key to capacity fulfillment. Like if you add in more marketing, your support will break. And you give a shitty service and you lose customers, and it costs you a lot more to do more marketing. So for those reasons, I do like the support option there, to get a support buddy.
Of course, my answer would be just do both because they feed each other. The marketing person’s going to grow the business, and you’ll need the support person. The support person will look after people so well that you’ll get referrals and word of mouth and the business will retain customers. So it will continue to grow as well.
So the support person is great for marketing regardless. I think support people are amazing marketers and salespeople when trained well. So, if you don’t think a support person is a marketing person, then that’s the first bridge that I would connect. So yes, I get the support-marketing person first and then I very quickly follow with the marketing person if you’re intending to grow.
I think the marketing role is significantly harder to recruit for. It will cost you more. It may come with more energy expense. Certainly more resource expense, and may or may not get you the result you’re looking for. So it’s a much riskier role. It’s got a high reward, high risk versus the support role which is a very low risk and a pretty good reward.
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