I’ve seen this so many times where a new student – and the less sophisticated, the more this happens, and the newer to the market, the more this happens – someone has come up with their entire product suite. They’ve got all the steps, it’s all mapped out, they’ve bought all the courses, they’re paid for all the experts, and they’re trying to do 17 things. And they end up getting confused and messy.
And I’ve even done it myself. I filled this huge sketchbook full of diagrams, of all the products I was going to do. I had, like, 16 different niches, I had them all hanging off one website with subdomains, I had all the opt-in flows and the charts and everything. And I implemented probably 5 percent of it in the last 13 or 14 years. So we all get too complicated before we simplify, and we chuck it all out. Just pick one market to go into. Find the problem that a customer’s having. Solve that problem, make one solution for it, and then use one traffic source to market it and see if you can get a result. And then try another market or another product that you’re trying to solve a problem for. And then try another traffic source and then stack them on top.
You know, at the end of the day, where I’ve ended up is I’m back to just having, like, three products. After all the things I’ve tried, essentially my main product these days is to be a partner in 10 other people’s products.And that’s my sweet spot. I still get the variety, I still get to try different things. But I’m really good at bringing customers and growing businesses for those 10 partners. That’s my thing, but it took me a lot of stuff to get there. And so my advice to new people is throw out everything except for one and just start with that one and see how you go with it first.
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