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Highlights in this internet marketing news
00:07 – Backup sales claims with proof
00:44 – EMD (exact match domains) got penalized
00:59 – Add 5 fresh posts to slapped sites
01:55 – Use tracking URLs
02:09 – Combine tracking URL’s with your shortener
02:33 – Host mp3, video, image media in the cloud
03:02 – Get paid in advance
03:42 – What have you implemented?
Transcription:
James Schramko here and I’m at the “I Love Marketing” event in Phoenix, Arizona; this week’s tips for Internet Marketing.
Prove your claims
We’re going to talk about copywriting. Whenever you make a claim in your copy, be sure to back it up with proof. If you have an outrageous claim, you’re going to need plenty of proof.
And over time your market will get tired of outrageous claims. You can actually dull the claims down a little bit and make sure that your proof is really believable and you should still see conversions.
I want to thank Alan for posting this in SuperFastBusiness this week. Welcome to the forum, Alan has the best copywriting tips ever so get in there and have a look at the other things he’s posted.
Get back up from being slapped
Exact match domains got absolutely slapped to death by Google recently, I have seen a graph of how many sites Google is reindexing and it’s like off the Richter scale. They are refreshing the whole internet by the look of it.
If you have been affected, just have a look at your site. If it was a one page thing just like a suburb and a business and you’ve got no other fresh content on there, then at the very least you should go and add 5 posts. Original posts, just like the Content Assault training. And maybe, when they reindex it or refresh it in the first update, you might get picked back up again.
If you have had original content, really good useful stuff, and a deeper site, you probably haven’t been affected. I’ve looked at my records now, across all of my little sample sites that we run Adsense on, we’ve only lost a couple and they were very exact back match domains and they were a little bit light on in terms of quality or freshness.
So get out there.
But the ones that I’ve got that are really fresh and updated are perfect. They’re kicking buck. In fact some of their rankings have improved.
Track where your conversions are coming from
Be sure to use tracking URL’s. I teach this in SuperFastConversions. It’s a little training course. The thing is, when you know where your traffic is coming from, it’s very easy to get more of the good traffic especially when you’re tied in with your goals.
Now what I’ve just done recently is I’ve updated my YOURLS tracking shortener to include the Google Analytics variables. I’ve posted some “how-to’s” in SuperFastBusiness on this, but it basically means I can very quickly create a trackable and shortened 301 redirect link. So I know where my traffic’s coming from. I can see my conversions and do more of what works.
Try a separate hosting for your media
If you’re putting videos or images on your site, be sure to use some other hosting other than your reseller account because your bandwidth is going to be off the map. Use Amazon S3 for audios and images and for videos, use YouTube or Wistia because then you’re taking that traffic load off your site and the site will load faster which is going to give you better quality scores and you’ll actually get better conversions when your site loads fast. So get your media away from your site.
Store your media in the cloud
Get paid first
One of our SuperFastBusiness members, Nathan, has switched to getting paid in advance. He used to do the job and then get paid; now he’s asking for the money upfront. And guess what, not a single change in the sale.
No rejections, no “why is this.”
People just accept it. They paid. And I think he sleeps better at night and he’s probably enjoying his work more.
Switch to getting paid upfront if you’re in a standard sort of contractor position where you’re doing work on credit. You really don’t have to do work on credit unless you want to take a different approach, whereas you’re proving results and then getting paid. But for standard contractor work, I think you should get paid upfront and life will be much easier.
Implement what you learn
My question for you this week is what have you implemented from all of these videos I’m sending? You can see I’m sending you videos from on the road. I’m not letting the fact that I’m travelling around the world get in the way of me sending out these videos.
But what are you doing from these tips? Post your comments below this video and I’ll happily answer any of your questions.
Catch you next week.
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Please comment below.
Awesome video mate. The paid upfront bit is really good. When I was doing web design etc – I would ask for 50% upfront as that was a happy medium. But thats good advice for sure! :) THANKS for the constant videos i think they are great and learning a lot every day!! :)
Enjoy your travels!
Ben Hulme
Ben as long as 50% pays for your costs that is a great start compared to 100% in arrears.
50% up-front works really well for my clients as it provides more than enough funds to cover all web design or seo marketing costs for me and I feel my clients are pretty quick to engage our web services knowing they don’t have to pay the remaining 50% until they are completely satisfied. I am happy with that too, as we offer a great web design service and our clients are local so they are generally trustworthy.
I would certainly go for a higher initial deposit if the project is very large and time consuming. Maybe even a milestone approach.
Nice Steve. Milestones work well for construction businesses and are fair for others
Following on from my last post above on 9 Oct, I am now adding terms to my ‘50% up front deposit’ and remaining balance on completion. What I didn’t stipulate is the remaining balance must be paid within 14 days of the completed code, load and test phase. What I am getting at here is a recent client is the delay now with taking a long time to produce photo’s and the website’s content. So our work is done, but potentially could be waiting a long time for content and final payment… First time for everything…
Steve