Some time back, I switched video players. This has resulted in great SEO benefits.
In this traffic update:
00:17 – Wistia’s SEO feature
00:44 – Encourage clicks with video thumbnails
01:16 – Should you stop loading to YouTube?
James Schramko here from SuperFastBusiness.com. Today I want to talk about how you can get twice the impact from your videos, and I’m going to show you some specific results from this site, SuperFastBusiness.com, and how the results are working for me and how you can apply it for you.
Wistia’s SEO Feature
OK, so a little while back I switched my videos over to Wistia. Wistia makes beautiful videos, it’s what I use to play videos on my websites. Now here’s the thing: they have a really good SEO feature, and if you take the time to fill it out, you’ll start to get tremendous SEO results.
I’m going to show you, right now, some of the results that I’ve been getting from using Wistia videos on my site. You’ll be able to see thumbnails indexed in Google search results for specific phrases that usually tie in with my subject titles and page descriptions. And the best thing is, when people find them in the results, they are certainly more likely to click a thumbnail picture than just a standard text listing, plus it takes people straight to my site.
Instead of being a YouTube video and going to YouTube, it’s coming to my website. So I’m starting to see a tremendous SEO impact because I switched to Wistia for my players.
What About YouTube?
Now does that mean you shouldn’t load to YouTube? No. Load your videos to YouTube as well, because YouTube will still send out newsletters to subscribers, asking them to go and have a look at your videos. So some of my listeners have sent me a video suggestion that YouTube have sent them in their emails. So YouTube are marketing on my behalf, driving people to my YouTube channel.
Now the thing is, when you put your video to YouTube, and when you put it to your site, give it a different name. Now you can double-dip. Now you might actually pull up a search result for the same video but under different search phrases so you’re effectively casting your net broader.
So my tip for today, my action suggestion, is use Wistia videos on your website, and use the SEO function, because you will get more search traffic to your website for just doing that step.
I hope you’ve enjoyed this, be sure to comment below. I’m James Schramko, catch you again soon.
Want more episodes? Subscribe on iTunes