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Recently, a client of James received a complete, ready-to-launch campaign that needed only two minor tweaks. They built it together in under an hour. That same outcome used to take months, cost tens of thousands, and involve teams of writers, strategists, and designers.
What changed wasn’t just the technology. It was the way they used it.
Table of contents:
1. Most people are using AI wrong
2. AI isn’t the magic. The system behind it is.
3. From raw data to rapid implementation
4. This isn’t about prompts
5. The edge comes from tuning, not replacing
Most people are using AI wrong
From what James can see, there are three types of founders right now.
The first are deniers, those resisting change, clinging to how things used to be. They dismiss AI as a gimmick or a threat to creativity. The second group are over-automators. They’re trying to clone themselves, automate everything, and remove the human touch entirely. The outputs? Often disjointed, bland, or just wrong.
Then there’s a third group: the hybrid builders. These are the people who see AI for what it really is, a tool that enhances their judgment, not replaces it.
AI isn’t the magic. The system behind it is.
James has been experimenting with AI for years. He’s not a coder. He’s not a data scientist. But he’s built systems, frameworks, and processes that let him combine AI’s speed with the nuance of experience and context.
And recently, something clicked.
Instead of starting from a blank page and hoping for a spark, James flipped the process. He took the highest-value conversations he was already having with clients and reverse engineered them into campaigns, content, and funnels. No guesswork. Just actual insights turned into assets.
From raw data to rapid implementation
James has built playbooks, trained GPTs, and structured agentic workflows that extend his team’s capabilities without adding more people. A team of five now does the work of thirty.
But the real breakthrough wasn’t speed. It was personalization. Clients read these campaigns and say, “This sounds like me.”
That’s because it is. James and the AI are using the client’s voice, their goals, and layering it with proven frameworks. The result isn’t just fast. It’s aligned.
This isn’t about prompts
You don’t get powerful outputs from asking better questions. You get them by feeding the system the right context. Your frameworks. Your thinking. Your process.
James has documented how to do this, how he tunes AI to fit his business and his clients’ businesses, and turned it into a playbook inside James’s membership. Members are loading that playbook into their AI tools and building systems tailored to them.
The edge comes from tuning, not replacing
Founders who are still doing everything manually will fall behind. Founders who blindly automate will miss the depth and resonance needed to create real value.
But those who tune their systems, who combine judgment with leverage, are pulling ahead fast. Whether it’s reshaping offers, closing revenue share deals, or finding profitable gaps in a funnel, AI becomes the engine that lets them act quickly and decisively.
And right now, that’s the edge.
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Excellent, James, and very exciting! Thanks for all you do. 😊
Thank you, Carol.