1090 – How to Confidently Manage Your Paid Ads In-House
Expensive ad agencies or in-house paid ads management? Ilana Wechsler shares with James how she helps business owners navigate the choice.
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Teach Traffic
1066 – Exploring Changes in Paid Traffic for 2024
Digital advertising is not static, and 2024 has its share of changes. Join James and expert Ilana Wechsler as they explore shifts in ad strategies.
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1054 – Building Your YouTube Audience and Running Paid Traffic to Them
How can paid ads transform your YouTube audience? James and TeachTraffic's Ilana Wechsler share how using paid traffic can boost your organic growth.
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1030 – Choosing the Wrong Ad Agency can have Dire Consequences
The services you engage can make or break your paid campaigns. James and Teach Traffic’s Ilana Wechsler share tips to inform your ad agency selection.
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994 – Adventures in Automation: Uncovering the Power of Google Dynamic Search Ads
Is Google’s recent dynamic search campaign what you need? TeachTraffic's Ilana Wechsler shares what it is and how to use it to your advantage.
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989 – Where Does AI Fit in the Marketing Equation?
AI today is doing mind-blowing things. In this episode, James and guest Ilana Wechsler talk about its powers and explore how to use AI in marketing.
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967 – Ditch Your Paid Traffic Agency and Profit Faster with Paid Traffic
Ilana Wechsler offers a hybrid approach to paid traffic - part done-with-you, part education. Hear more about how this works and why it’s effective.
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956 – What You Need to Know about Google’s Performance Max Campaigns
Performance Max is Google's newest paid traffic feature. Teach Traffic's Ilana Wechsler delivers ad campaign tips for getting the most out of PMax.
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945 – 3 Steps to Compete in Hyper Niche Traffic on a Tiny Budget
Want to dominate a hyper niche market without spending a fortune on paid traffic? Ilana Wechsler shares three simple steps that will help you.
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924 – The Problem with Traffic Courses
There’s something a paid traffic advisor can provide that a Facebook ads course can’t. So before buying another info product, check out this episode.
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915 – 7 Metrics You Might Track in Your Traffic Dashboard
Are you on top of your numbers? TeachTraffic's Ilana Wechsler shares seven key website metrics she thinks serious online business owners should track.
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865 – Ecommerce Smart Shopping Campaigns Versus Standard – The Paid Traffic Series
Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.
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854 – Double Membership Sales Traffic Study – The Paid Traffic Series
Teach Traffic’s Ilana Wechsler shares how she doubled a client’s sales with targeted advertising of a better offer to the right audience.
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Some Basics of Facebook and Google Remarketing
Site visitors won't instantly turn into paying customers on their first visit. To improve conversions, you'll need remarketing, as Ilana explains here.
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Why Good Copy and Good Creative Are More Important than Ever
Good copy and good creative are key to the success of your paid ads and here's why...
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795 – 7 Lessons Learned from $20 Million Dollars Ad Across Multiple Industries on Multiple Platforms
Running or planning to run paid ads? Ilana Wechsler has seven powerful tips from running ad campaigns in multiple industries.
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