I think it’s one of the greatest myths, the old it’s-quicker-if-I-just-do-it-myself. That’s possibly true the first time or the first few times. But then it’s really not true after that.
For example, I send out a copy of Work Less Make More when someone purchases SuperFastBusiness membership. I used to send it out myself. I actually ship the books to my house, I used to have them in a cupboard, I used to buy envelopes at the post office, I used to stuff the envelope, address the book, and then take it to the post office. It was very manual – short, simple jobs, easy to do but a real pain.
I’ve now been able to figure out how to get fulfillment done so that my assistant can login and order the book and it gets shipped to the customer. So it’s off my plate, I never have to do it again. It’s also way cheaper, being able to do it that way. And it’s also a better experience for the customer because that happens instantly instead of waiting for me to fit it in around my schedule.
So I would challenge this idea that it’s simpler for you to do. I would write down a list of all the things you’re doing and get rid of them. Some of them you can delete and never do again. Some of them, you can have someone else do and you’ll never have to do them again, but they still get done. And then the things that you do should only be the absolutely essential ones.
And even if it was you making the content, you can still invite other content contributors in to supplement what you’re doing on the same topic. I bring in guests quite often, to supplement my own content, because it’s going to give my audience some hybrid vigor, they’re going to get some new ideas, they’re going to get some training on an expertise that I might not be the best in the world at. And I’m facilitating that and making it a great experience for my audience. And I’m curating it based on what my audience needs, in the same way I do with my SuperFastBusiness live events. I bring in guests who are going to make the event better than if it was just me for two days.
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