Sales Copy For Your Offer
How to write sales copy around the one core belief your buyer holds.
By James Schramko · Updated May 2026
According to Evaldo Albuquerque in his book the 16 Word Sales letter, the secret to high converting copy is to define the one belief, then answer these questions.
On my homepage the headline reads: You carry the big decisions and have nobody to think them through with.
- How is this different from everything else I've seen?
- What is in it for me?
- How do I know this is real?
- What's holding me back?
- Who/What is to blame?
- Why now?
- Why should I trust you?
- How does it work?
- How can I get started?
- What do I have to lose?
- What should I do next? (Call to action)