Online Business Coaching for Established Founders
Two ways to work with me. Free playbooks you apply yourself. Ongoing mentoring through Mentor.
Most business coaching is built for people who are just starting. Generic advice, group programs, and frameworks made for beginners. That's not what I do.
I work with founders who already have revenue, clients, and a model that works. Their problem is the business has got too complicated. That slows everything down.
Too many offers. Too many moving parts. Decisions that keep getting put off because nothing feels urgent enough to stop and fix.
The result is a business that works harder than it should. And so does the founder running it.
Background
I've been mentoring business owners since 2008. Over 3,500 businesses. Clients stay 5 to 7 years on average. My longest client has been with me since 2010.
Recurring income unbroken since July 2008.
I don't run webinars. I don't do free discovery calls. I don't sell hype.
I built HammondAI to do the pattern-matching part of this work. The judgment stays human.
Two Ways to Work With Me
Playbooks: Self-Serve
The same thinking I use with clients, written up so you can apply it yourself.
- Step-by-step playbooks across structure, offers, team, and growth
- The frameworks I run with founders
- What to remove, keep, and redesign
- Apply at your own pace
- No call required
Start here if you want to do the work yourself.
Free
BROWSE THE PLAYBOOKSMentor: Ongoing Judgment
Ongoing input for established founders with a working business.
- Direct chat on Signal for the calls that matter
- Weekly founder group calls for live discussion
- Input from someone who has seen your problem before, across thousands of businesses
- Help you respond to change without doing too much or too little
Not a course. No curriculum. No lock-in. No discovery calls.
$1,800 USD/month
From 1 January 2027 the price is $2,200. Join before then and you keep $1,800 for all of 2027.
LEARN ABOUT MENTORWhat Clients Say
We scaled our business from six figures per year to six figures per month. I lowered weekly work hours from 60+ to under 20.
We increased our revenue by 30% while increasing profit margin by 25%. I was also working the fewest hours per week in my business that I have in years.
I added £900,000 profit per year to my business within 21 months and gained time back for my family.
I've been coached by James since 2010. He's been instrumental in growing my business past 7 figures while valuing lifestyle and family.
Your Business Should Work Harder Than You Do.
Weekly ideas on keeping things simple, positioning and making fewer, better decisions.
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Over 1,200 episodes on business models, recurring revenue, team building, and working less while making more.
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