James Schramko here with an important message about using automation in your marketing.
As humans, we don’t like being processed. In fact, as soon as we realize that we’re being processed in a mechanized way or an automated way, we start to feel like we’re not getting the personal experience. We’d start to feel that the person sending these communications maybe doesn’t care as much about us. So, it’s actually tempting in this world of automation to automate everything but I would suggest not to do that.
I still send out a handwritten lumpy mail to people who buy one of my programs, and I still send off books to people when it’s appropriate. And I also make personal videos to every person who joins SuperFastBusiness membership. This is partially automated, i.e. the prompt for me to make the video but me making that personal video using the person’s name and talking about something that’s specific to them makes it so much more valuable than a mechanized email that means not that much.
So, think about that – how can you personalize instead of process?
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