James: James Schramko here from jamesschramko.com with John Lint from 10XPRO.io. Hey, John.
John: Hey, everybody!
James: John, do you ever get frustrated and annoyed when you’re trying to consume information and it’s loaded with fluff and theories and stuff, and it’s taking me forever to get to the point of what they’re trying to say? I do.
And what we want to talk about today is a way that you can just melt through that. If you’re a course creator or a product owner, or you’re publishing information products like a lot of people do using 10XPRO.io, lots of people who I coach are experts and authors, and even my own style is very direct and pragmatic, as is yours, John. You’re a no BS guy. What’s your advice to people putting together a course on how they can help the customer get a better result in much less time and effort without being annoying?
John: Yeah, it’s all about that, you know? Your online course, it’s all about delivering the fastest way to get a result. And to be able to do that, it’s about avoiding the BS and just get down to what is it that we need to do. And there’s a lot of people who, you know, especially people who are experts, who have a ton of knowledge, they want to keep that positioning of, you know, being an expert, and they just want to start regurgitating terms and jargon and definitions and whatever. And none of that matters, right?
I mean, if someone’s going to buy your course is because yeah, okay, you made a promise. You promise them that they can get a result. Great. Now, then, you’ve done the sale. Okay, you’ve done everything. Now, they’re in. Now, they want to know, okay, what do I need to do, specifically, for me to get that result?
So if you’re telling me that you’re going to teach me how to train my dog, I don’t need you to talk to me about the different dog breeds and how everything works. I don’t care about that. Just tell me what do I need to do? Okay, I wake up. This is how I need to put the leash, this is how I need to work. How? Show me and that’s basically what we need to do.
And so that’s one of the mistakes that online course creators make is that they’re just going to almost, you know, let’s build a dictionary. Let’s throw some stuff out there. Let’s add some more. And we talked about this in a previous video. Actually, less is more, right? You don’t want to have that. You don’t want to confuse people with theories and principles. You just want to let them know, okay, well, here’s the plan. This course is going to give you that result. To be able to get that result, we need to do this, this and that. Let me show you and teach you how to do it. And I’m going to try to do it as fast as possible. That way, you can get results as fast as possible.
So that’s one of the mistakes to avoid – avoid confusing people with just fluff, basically, and just get to work.
James: Right, so the difference between doing like an English major thesis of work versus a simple copywriting project where you move someone very quickly from the start to the finish and get the result that you want. Same with the course, basically start with what you would call the cheat sheet or the Student Guide for the course. And that is the course.
The fact is 50% of all Kindles are never even opened, right? It’s just mind-blowing. So if you’re publishing books, like I have, or whatever, those really thick books or the longer ones, they are never ever going to get read all the way to the end especially. Same with the course, if you want your course to be consumed and you actually want your students to get results, keep them bite-size, keep them pithy, direct. Remove all the jargon, the fluff and anything that’s industry slang that’s not required. Be pragmatic. Tune into your inner John and inner James and get to the point directly.
Hope you’ve enjoyed this training topic. I’m James Schramko. That’s John Lint. Together, we actually put together a course. It’s called OnlineCourseSystem.com. And it actually takes you through the steps for creating your own course so you can be up and running really quickly, without any extra fluffy steps and there’s no jargon at all. It’s punchy and straight to the point.
Hope you enjoy it. See you in the next video.