2014 is coming to an end. What significant updates have transpired and what should you look forward to in terms of search? This helpful infographic shares where you need to focus on to further improve your rankings.
For more information on this and other business topics, join SuperFastBusiness
In this graphic:
– Creating content with a solid SEO foundation
– Increasing your EAT
– Securing your website
– A still excellent tactic to build your audience
– Fresh update on mobile friendliness
Tweetables:
Content is king but… [Click To Tweet].
Show your face! [Click To Tweet].
Is your site mobile-friendly? [Click To Tweet].
Please leave your comments below
Great stuff thanks James
Great stuff thanks James
Thank you !
I received this contribution from Emily Sandstrom: “Proof that content is king, and even without computer expertise will create steady and growing traffic:I am a cyber-naif, but an intuitive genius and a creative writer par excellence. I make a subject that is usually presented flatly and drily – make it sparkle every day. I have no idea how to do basic things other than text creation computer-wise to improve my blog. However, I am a world-class expert on the subject, and I know how to attract only clients who want what I offer, and how to make if affordable for them to buy, and to keep buying. My blog has only one subject, 2200 or so fresh words seven days a week on it, information you won’t find a rich vein of anywhere else. In four years, with content alone, this dummy has felt her way blindly down the cyber-corrider to have her blog appear on the first page of a Google search, and often on Bing, as the first, second, third or fourth entry for over 3,000 long-tail phrases people search for … people who are willing to spend significant time reading about … phrases they will continue, day after day, to search for. Visits are skyrocketing now, and average page time is six minutes. (In two weeks, monthly visits went from 4,500 to nearly 6,000.) Last year, I discovered what a tag was, and use it. I don’t know what a title is. I don’t know how to get the emails of 3,000 new visitors a month, and I of course don’t have the emails of the people who are coming back – some of them, whom I don’t know, coming back for years. How do I know this? They volunteer it on Facebook. (By the way, it’s twelve bucks a click to buy an ad for my field. Silly.)
I cannot find an affordable tech, or even one who understands my people-talk. This is a business opportunity for techs, especially ones who are or were technical writers, a field I almost entered but went into court reporting instead. I have a theory that, like English teachers whose profession is something illiterates had to invent, and who deliberately don’t teach English so the students can get it – don’t teach it as if it were some religious secret – techies have the same instinct to not share except with fellow cognoscentis. There’s money in sharing, as Mr. Schramko can attest. We dummies do have budgets, though.
In case you’re wondering how I make any money at this onerous time-consuming task, there’s are phone numbers all over my blog, and an email purchase opportunity, so people who are seriously inclined find me. Although this is slow, by golly, you got clients who want what you have to offer. You made them climb the glass mountain to marry the king’s daughter. They will be back for months or even years.
If you have something people will look for, and you keep putting it on a plate – just on personal social media – your patience will pay off. I am proof of it. It takes time. Had I had a ‘pet techie’ from the getgo, I would be famous by now. My system eventually will be famous. Already people are publicly say ‘It works for me.’
This blog is a good example of what Mr. Schramko says here about content. And it’s also a good example of how a little technical knowledge will go a long way toward boosting the efficacy of that content. However, as he says, all the technical skills and knowledge in the world won’t make something sell that doesn’t have a market, so if you can do only one-half, the half to do is content.”
I received this contribution from Emily Sandstrom: “Proof that content is king, and even without computer expertise will create steady and growing traffic:I am a cyber-naif, but an intuitive genius and a creative writer par excellence. I make a subject that is usually presented flatly and drily – make it sparkle every day. I have no idea how to do basic things other than text creation computer-wise to improve my blog. However, I am a world-class expert on the subject, and I know how to attract only clients who want what I offer, and how to make if affordable for them to buy, and to keep buying. My blog has only one subject, 2200 or so fresh words seven days a week on it, information you won’t find a rich vein of anywhere else. In four years, with content alone, this dummy has felt her way blindly down the cyber-corrider to have her blog appear on the first page of a Google search, and often on Bing, as the first, second, third or fourth entry for over 3,000 long-tail phrases people search for … people who are willing to spend significant time reading about … phrases they will continue, day after day, to search for. Visits are skyrocketing now, and average page time is six minutes. (In two weeks, monthly visits went from 4,500 to nearly 6,000.) Last year, I discovered what a tag was, and use it. I don’t know what a title is. I don’t know how to get the emails of 3,000 new visitors a month, and I of course don’t have the emails of the people who are coming back – some of them, whom I don’t know, coming back for years. How do I know this? They volunteer it on Facebook. (By the way, it’s twelve bucks a click to buy an ad for my field. Silly.)
I cannot find an affordable tech, or even one who understands my people-talk. This is a business opportunity for techs, especially ones who are or were technical writers, a field I almost entered but went into court reporting instead. I have a theory that, like English teachers whose profession is something illiterates had to invent, and who deliberately don’t teach English so the students can get it – don’t teach it as if it were some religious secret – techies have the same instinct to not share except with fellow cognoscentis. There’s money in sharing, as Mr. Schramko can attest. We dummies do have budgets, though.
In case you’re wondering how I make any money at this onerous time-consuming task, there’s are phone numbers all over my blog, and an email purchase opportunity, so people who are seriously inclined find me. Although this is slow, by golly, you got clients who want what you have to offer. You made them climb the glass mountain to marry the king’s daughter. They will be back for months or even years.
If you have something people will look for, and you keep putting it on a plate – just on personal social media – your patience will pay off. I am proof of it. It takes time. Had I had a ‘pet techie’ from the getgo, I would be famous by now. My system eventually will be famous. Already people are publicly say ‘It works for me.’
This blog is a good example of what Mr. Schramko says here about content. And it’s also a good example of how a little technical knowledge will go a long way toward boosting the efficacy of that content. However, as he says, all the technical skills and knowledge in the world won’t make something sell that doesn’t have a market, so if you can do only one-half, the half to do is content.”
The best way for non-techies like me to think of Google is like a butler (kind of like that guy that used to hang around the internet named “Jeeves”)… The task of the butler is to filter people. I am a human represented by ones and zeroes, and the butler somehow has to be able to look through all that and see that, yes indeed, I am a real person who cares and who has something real to share with other people.
The butler also learns through time. While people wearing cheap masks used to fool the butler, they don’t usually anymore. Instead, he knows who you are. And if he knows who you are, and if you really are authentic and have a clearly stated message, then he will find you and introduce you to the right people.
The best way for non-techies like me to think of Google is like a butler (kind of like that guy that used to hang around the internet named “Jeeves”)… The task of the butler is to filter people. I am a human represented by ones and zeroes, and the butler somehow has to be able to look through all that and see that, yes indeed, I am a real person who cares and who has something real to share with other people.
The butler also learns through time. While people wearing cheap masks used to fool the butler, they don’t usually anymore. Instead, he knows who you are. And if he knows who you are, and if you really are authentic and have a clearly stated message, then he will find you and introduce you to the right people.
nice one Mike!