913 – Outrageous Offers with Trevor Toecracker Crook – Part 2
Trevor "Toecracker" Crook's offers are almost too crazy for comfort, but they sell, because of his experience and direct response marketing skills.
Read Post
copywriting
895 – Our Top 10 Most Downloaded Episodes for 2021
Last year, SFB guests discussed gypsy jazz, paid ads, and back office services. Why were their episodes among our most downloaded of 2021? Find out.
Read Post
867 – Sell More Using Case Studies – The Get Clients Series
What's the secret to getting clients without being sleazy or pushy? Growth Labz's Will Wang discusses why case studies are so powerful.
Read Post
862 – The Copywriting Framework That Will Triple Your Sales – The Get Clients Series
Learn copywriting from one of the best minds in the biz. Growth Labz’s Will Wang shares his story-based secret for writing copy, known to 3X sales.
Read Post
844 – Have AI Sales Copywriting Tools Already Replaced Humans?
AI tools for writing copy are getting smarter. But should human copywriters fear for their jobs? Growth Labz’s Will Wang offers his take.
Read Post
843 – A Truckload of Ahas!
Trevor “Toecracker” Crook talks headlines and direct marketing that seem audacious, yet sell incredibly well. Tune in now to this master copywriter.
Read Post
827 – The Surprising Importance of Ad Writing Research and Editing with Bond Halbert
Copywriter Bond Halbert learned from legend Gary Halbert. He now teaches the crucial importance of good research and smart editing to effective copy.
Read Post
804 – Outrageous Offers, Perceived Value and Positioning with Trevor Toecracker Crook
Ever hear an offer so crazy it just might sell? Trevor Crook shares the thought behind his outrageous deals and sales copy and why they work.
Read Post
Why Good Copy and Good Creative Are More Important than Ever
Good copy and good creative are key to the success of your paid ads and here's why...
Read Post
789 – Do You Make These Common Copy Mistakes with Your Offer? – The Get Clients Series
Lead gen pro Will Wang has a list of what he looks for in good copy. Tune in and understand how you can showcase your product with the right copywriting.
Read Post
783 – Kevin Rogers Opens Up About Reinventing CopyChief.com
Kevin Roger’s business is somewhat different from what it was before 2020. The copywriting pro reshaped Copy Chief to thrive in today’s circumstances.
Read Post
4 Essential Questions for Effective Copy
Does your sales copy have these four essential elements?
Read Post
771 – Kevin Rogers Shares His 4 x 6 Card Copywriting System for Writing (and Checking) Effective Sales Copy
Copy Chief’s Kevin Rogers delivers massive value in this episode, where he shares his well-worn yet effective Card Copywriting System for sales copy.
Read Post
761 – Business Cheat Sheet with Rob Hanly – Part 1 of 3
Tune in as James Schramko’s long-time friend and fellow business coach Rob Hanly walks us through the content of a powerful business cheat sheet.
Read Post
713 – The Compelling Case For Modern Copywriting With Kevin Rogers
Is your copy getting results? Kevin Rogers discusses the thing that defines good copywriting and how to achieve it in today's digital world.
Read Post
687 – Why Pay For A Professional Copywriter With Brian McCarthy
Should you hire a pro to do your copy? James Schramko and copywriter Brian McCarthy talk about what goes into good copy.
Read Post
