The secret to converting copy is to define the one belief, then answer these ten questions.

 

Headline

How is this different from everything else I've seen?

What is in it for me?

How do I know this is real?

What's holding me back?

Who/What is to blame?

Why now?

Why should I trust you?

How does it work?

How can I get started?

What do I have to lose?

What should I do next?

CREATE

 

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The 16 Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible
by Evaldo Albuquerque