Social media can be both beneficial and destructive. To ensure that you're on the positive side, you must take control of your online presence.
In this podcast clip, seven-time surfing world champ Layne Beachley shares just how important this is and and how she does it.
James: Anyone can be in charge of their own media and profile. How important do you think it is for young people to get aware of how much they can control of their own presence and their media channels?
Layne: Yes, well, social media is a new beast. And we don’t really know the long-term implications of the use of social media, but we’re starting to realize that it can have a profound effect on your marketability, your employability, and your future life.
So I’ve always been very media savvy. And that’s because I recognize my position as a role model and as a champion. And so therefore, I haven’t allowed the media to dictate terms to me. I’ve gone in going, okay, what story do I want to tell? What’s the legacy I want to leave? What’s the impression I want to make? So I’ve taken ownership of it, so therefore, I can’t be manipulated by it.
And media literally is a manipulative force, because it just wants to, I mean, ideally, it wants to tell a story, but it also wants to make you do something, whether it’s to buy something or feel something or whatever it wants to make you do. So I’ve always gone into it with this ideal around, what’s the message I want to leave? How do I want to make people feel? What is it that I want to say? And how is it that I want to say it? And then you can’t be misquoted or misrepresented.
Of course, the worst thing you can do is ever pick up your phone after midnight. Nothing good happens after midnight that’s worth putting on a social media platform.
Listen to the full episode here
See our products here
Leave a Reply