James Schramko here. Today, I want to talk about instead of using goals, something else that might be more effective.
I suggest you treat your business like a never-ending cycle of improvement rather than setting an end-of-year goal, and then dividing it back to modules of achievement. That’s a very common practice, sort of a budgeting mindset. The problem is, Parkinson’s Law comes into play.
We kind of make sure we meter ourselves towards that budget. We expand our activities into the time available. So rather than pre-allocate your annual year budget, why not work on the thing right now that’s going to have the biggest impact on your business? And when you’ve done that, work on the next thing that has the biggest impact on your business.
I just got my numbers back from my accountant for the last three months, and we had a 38 percent growth in just three months. And that’s because I was focused on shortening my marketing sales funnel, improving the sales copy on my offer, making the product better, staying in touch with my audience more with more videos. These things, when I worked on each one individually, actually stacked up to create a better outcome than if I’d put some arbitrary number on where we want to be by the end of the year. And I can do it all at my own pace and still work less and make more. And nothing changes in terms of me being able to surf every day.
So think about that: a constant improvement via focusing on the highest impact thing available to you today, instead of worrying about a long-term budget or target.
I’m James Schramko. If you like this tip, you’ll probably like SuperFastBusiness Membership where I coach online business owners. Hope to see you in there.
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