James Schramko here. I want to talk about confidence today. Confidence is something a business owner needs to have. If you’re going to strike out from being an employee, you’re going to need confidence. So how do you get confidence?
I’ve noticed a cycle. Quite a lot of entrepreneurs have a dip. They can have high highs, sometimes even manic. And then they have very low lows like crashing lows. So when I talk to them, I reflect back on what things have they achieved that they were proud about. What things have they been able to put out to the marketplace that gave them validation?
I remember, for me, I drew a lot on my sporting success into my business success, my sales success and that gave me solid foundations to feel more confident to back myself, because ultimately that’s what you’re doing as an entrepreneur. You’re backing yourself out there in the big wide world. And build on that.
If you’ve published a book, if you’ve made a course, if you’ve got an offer that converts, if people actually put money into your account, if you can help people make a decision with the sales process, if you’ve got customers results, document them. Whenever someone sends me, on a daily basis, some nice comments either on social media or they email me, I screenshot it and I put it in my little confidence file. And I can look through that and build up my own confidence and feel that I am delivering a great result. When people leave a nice comment on a video that I make or about a podcast that I do, I feel confident that I’m on the right track.
So build up your confidence inventory and remember that it’s always going to be challenging as an entrepreneur. There will be low cycles but it’s the low cycles that make the high cycles possible. Whatever happens to you in business use that experience to be better off. My friend Nam Baldwin talked about this on a podcast that we did together and he said, whatever happens, use it. I really liked that advice and that’s my advice to you.
The only thing I will say about confidence is, be sure not to overstep the mark where you become arrogant or even belligerent because that will be the death of your business. So a good healthy amount of confidence, a long-term view, will really get you a long way down the track.
I hope you’ve enjoyed this. If you do like this kind of discussion or you want help from me in your business, check out JamesSchramko Membership. I’m coaching members everyday and I look forward to working with you soon.
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