Podcast (sales-marketing-profit): Download (Duration: 28:45 — 26.4MB)
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Topics discussed:
00:56 – Today’s case study: A young, talented sports coach
01:43 – Hardsell Internet marketing strategies that don’t feel right
03:01 – Hiding behind blogs
04:15 – A common misconception about OwnTheRacecourse
05:00 – The trouble with owning just the horse
05:56 – What Own TheRacecourse is really all about
06:44 – The undeniable value of a great domain
08:05 – Stepping out and getting recognition
09:20 – An easy way to drive people from your show to your site
10:35 – Real results and lessons
11:45 – Generate million-dollar sales without holding live webinars, affiliates or big launches
12:27 – 3 takeaways from the case study
14:44 – One important thing about OTR (that any marketer will love)
16:13 – Our newest version of the theme will feature this
16:47 – Be a problem solver
17:24 – Little refinements that made a huge impact
19:28 – Think about this
20:48 – Content that gets shared
22:03 – Perks of having a business with stability
23:20 – A smart way to bring back the no-shows
23:47 – The coffee scenario: Fresh and best
25:00 – James’ highest converting post
25:52 – Action steps: 4 steps to get started now
27:33 – Tips on sourcing and creating content
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