20 – 100K Abs

Chris Dufey wasn’t seeing results from his venture Turning Pro Academy. No traffic, no sales, and confusion as to what the next steps should be. Learn how he started from being a nobody to a really influential fitness expert, in this latest episode. This episode was published on May 11, 2015.

Podcast (sales-marketing-profit): Download (Duration: 28:07 — 25.9MB)

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Podcast highlights:

00:53 – Where would you live?
01:55 – It’s been one great year for SalesMarketingProfit
02:37 – Today’s case study: Turning Pro Academy
03:08 – Where to start when you’re stuck
04:00 – Wheeling out the framework
04:58 – What is OwnTheRacecourse and why does it matter?
06:27 – The marketing actions that turned things around
06:56 – The strategy that worked so well
07:56 – Here’s the technical stuff
08:55 – Do people buy the cover, not the book?
10:16 – Best secrets to apply the 80/20 principle
13:49 – Are you feeling overwhelmed?
15:36 – Here are the results
17:29 – Big lessons
20:50 – More result-oriented advice
24:21 – Resources you need

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