Podcast (sales-marketing-profit): Download (Duration: 28:07 — 25.9MB)
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Podcast highlights:
00:53 – Where would you live?
01:55 – It’s been one great year for SalesMarketingProfit
02:37 – Today’s case study: Turning Pro Academy
03:08 – Where to start when you’re stuck
04:00 – Wheeling out the framework
04:58 – What is OwnTheRacecourse and why does it matter?
06:27 – The marketing actions that turned things around
06:56 – The strategy that worked so well
07:56 – Here’s the technical stuff
08:55 – Do people buy the cover, not the book?
10:16 – Best secrets to apply the 80/20 principle
13:49 – Are you feeling overwhelmed?
15:36 – Here are the results
17:29 – Big lessons
20:50 – More result-oriented advice
24:21 – Resources you need
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