Podcast (sales-marketing-profit): Download (Duration: 21:40 — 20.0MB)
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Podcast highlights:
01:17 – Why SMP is doing well
02:20 – Introducing Yvonne
03:00 – The aim: Low volume, high price
03:43 – Building your signature system
05:33 – Bridging problem to promise
07:04 – The 4-step solution
07:31 – Short term or long-term recurring?
09:09 – Yvonne’s pricing perspective
10:17 – When you won’t need a lot of buyers
11:01 – It’s not a rip-off
12:19 – Pricing by value, not stuff
14:28 – Turning fears & frustrations to wants & aspirations
15:11 – How much are you losing if you don’t do this?
16:20 – Concrete examples of the model
19:16 – The takeaways
20:12 – Action steps
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