When you’re dealing with the consumer, you’ve often got a silent partner, and that is the partner of the person you’re dealing with.
This is very important. You’re not just in business with the end user in this case, you’re often in business with the end user’s partner – wife, husband, spouse, lover, someone who you can’t see is there. So you’ve got to cover off all your bases. You’ve got to give them the sales armory to go and sell this silent partner who may not necessarily be there at the time.
You know, have you ever heard a story about her husband or wife going home, told someone about a purchase they’ve made and then getting a lot of trouble? I see some of these parental Facebook groups. And honestly, reading those comments is like, fascinating, what conversations go on. But often people are out there, you know, making decisions and then they’re not supported by that silent partner.
So make your offer suit the silent partner as well, if you can.
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