James: Why don’t we just set the scene here? Who is going to be using LinkedIn, firstly, and secondly, who’s going to be using it for organic type campaigns versus cold outreach campaigns versus paid campaigns? Give us a little bit of a view on this.
Will: Yeah, that’s a great question, James. With LinkedIn, it is a little bit of a different platform. It’s a very B2B specific platform. So if you’re selling low-ticket B2C stuff, ecommerce stuff, probably not the best play for you.
That being said, you know, if you are in the B2B space, and you help other businesses with services or products, LinkedIn in one form or another could be the best platform, or one of the strongest strategies that you can use or channels you can use in your marketing mix.
So the way that I look at it is, if you’ve got a course you can do, if you’re a consultant, a freelancer, or even a really big enterprise, you know, we work with clients from all across the gamut, from startups all the way to massive funded beasts of companies. And they all use LinkedIn in one way or another to kind of get in front of the right audience.
So as you were saying, there’s so many different ways to approach it. If you’re low on budget, you can use LinkedIn to approach or to do a really good cold approach to people to start conversations. If you have a bit more of a budget, and if you want it to be a little more leveraged, you can use it to run advertising similar to other networks like Facebook, or also Google ads.
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