James: This is the challenge with a platform. If something changes or whatever, then it stops working.
Now I imagine – and I’ve been through your course – a lot of things you teach would apply to different mediums, which is good. But would you say you’re pretty heavily Facebook-centric?
Rachel: Facebook and Pinterest.
Rachel: Those are my two primary web platforms right now. I’m also active on Instagram. We also have YouTube. We’re everywhere. And I’ve grown YouTube audiences into 100,000. I’ve grown Instagram audiences into 100,000 for clients. But for me, the primary place that I love is Facebook. And I use Facebook to drive traffic to Pinterest and then pins to go viral. And then pins drive traffic back to Facebook. So it’s a lovely cycle for the long game. So Facebook does spikes of traffic. Pinterest does, like, a slow burn. So when you combine those two together, that’s how I have 64 million in traffic right now.
James: Is Pinterest particular to different, you know, certain types of markets?
Rachel: I would have said yes three, four years ago. Now, I would say no.
Rachel: Because there’s more and more men on Pinterest. It used to be more women. But more and more men are using Pinterest. Think of Pinterest as when people are dreaming.
James: Yeah, it’s a vision board.
James: I notice when I’m searching surfboards, a lot of the time they’ll come up on Pinterest.
James: And sometimes cars. But yeah, I would have thought it was mostly females, and mostly for very visual things. If you’re selling handbags or whatever, you definitely want to be on Pinterest, right?
Rachel: I think everyone wants to be in more than one platform. So for me, I don’t want to put all of my eggs in Facebook, even though I’m known as the Facebook organic girl. If you put all your eggs in that, well, Facebook can top the bucket and you’re kind of left with nothing. So I want to always have my eggs in more than one bucket. But I don’t want to start with my eggs in two buckets. Because then you’re starting with, like, no eggs.
Rachel: So I start with one egg basket, and then I build my second egg basket and then I build my third egg basket. And then eventually I say, Okay, I’m done. These are bringing in enough revenue. I’m just going to hang out here because I’m going to practice what James taught me in my coaching session, and I’m going to have my true net worth, which includes my relationships and my freedom and my time.
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