SFB Member: So regarding the product, you’re suggesting I better not jump too much too quickly to the membership or, like ongoing coaching, better focus on high ticket, like course or one-on-one sales first, right?
James: It’s up to you. I sell both. I sell a product that’s $5,000 per month. I sell a product that’s $599 per month. I sell a product that’s $99 a month. And I’m about to start selling products that are $39 one time, and even a $10 per month program. It doesn’t matter.
I talk about this as the chocolate wheel; you don’t need an ascension pathway for most of your products. You just need to have a really relevant pathway that people can relate to that really hits them in the moment of where they’re at that they can see you clearly have the solution. They know that you’re the right one to go with. You’ve put all the trust elements, you’ve got proof, you’ve covered off how you’re different to everyone else and then you make an offer that could help them be better off.
And especially do your research. Why do the ones who have bought buy? What happened to those people? What was the reason they purchased? Could you replicate that or put that back into your message? Because that would be very beneficial.
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