So where’s the best place to sell a domain name? It really depends on the type of domain name you have. There’s basically, a lot of domains we have are probably not that valuable. We might purchase them after midnight, which everyone has done. And they seemed like a great idea at the time. We no longer need them.
In some cases, it’s best just to let them actually lapse. Don’t renew them. You’re not going to sell them. If you happen to have your domain on a common marketplace like GoDaddy or Namecheap, and you think it’s worth something but not a super valuable domain, then usually just listing it on the marketplace where it’s at is going to be the easiest option. It won’t cost you anything, you don’t have to do much except for nominate a price and select a category. And I’ve done that plenty of times on the NameCheap marketplace. And you can do it easily on the GoDaddy marketplace.
Now, if there’s some value in the domain, and I had quite a lot of domains that were actually valuable, you’ve got more options available to you. You can use a service like Afternic. And you can place your domain on that. And you can set the listing price, the minimum price and they’ll actually work pretty hard to sell it if someone’s inquiring. And I’ve sold quite a few domains that are of a reasonable value, just listing them there. And eventually, they buy. In fact, I noticed the same person was buying a few of mine. It doesn’t really matter where your domain is, but you have to be able to access the authority code if you happen to sell it. Because once you sell it, they’ll ask you to transfer the code, they’ll keep the money in escrow, and then they will send you the money once you’ve sent the code and it settles pretty well. I’ve had plenty go that way and the commission’s not too bad. Then there’s the next level of service where you’re putting it on a domain broker, and they’ll try and sell it for you for a commission and that can be more active.
And then the other way to do it is for you to market the domain yourself. Find the perfect buyer and propose it to them. This is how I used to sell number plates, if you believe it or not. At one point I owned the number plate pizza.And I wrote a direct response flyer to pizza shops and saying I’ve got your perfect number plate and I put an illustration of the plate. And I was able to sell that number plate for thousands. So that’s going to the end buyer in the same way you would sell a business. And you probably get the maximum value, doing it that way, but it’s also the most work.
Hopefully that helps you get rid of some of those domains. The funny thing is I’ve had so many domains and after using them for SEO and all of that, now, these days, I only use a few for my business. I’ve got a couple of fantastic domains, like james.co, and then I’ve got a lot of domains that are pretty average. So I’ve listed almost all of them for sale. I run my business with just a handful of domains. And unless you’re going to be a domain buyer and seller, it’s probably best to just reduce down your holdings because they do add up when you renew them year after year after year.
I’ve had a lot of domains I’ve registered for over 10 years now and it does add up. So maybe sell your domain. Do a spring clean or dump a few that you keep renewing that you’re never going to use. And it’s also quite cathartic letting go of that domain out of your life and focus on the ones you’ve got.
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