James: How did you step outside your membership to be able to then step back into it with fresh eyes?
Kevin: Yeah, it’s a good question. So you know this, that in that former platform, and I guess all of these, you can log in as a user, not yourself, right? And so that was one thing I did, was just kind of went through my own processes, my sales processes, my onboarding processes. And what I discovered, James was something you’ve helped me with as well in our coaching is, more is not always more.
You know, I’m a creator, I’m a creative, I like making new stuff. I get lots of ideas, I’m pretty fast to implement, and I built a surrogate team around me whose mantra was, make Kevin’s visions reality, and so as a result of that, too much goodness. There was a lot of stuff everywhere.
James: So you had Willy Wonka’s Chocolate Factory?
Kevin: Exactly, yeah.
James: A lot of cool rooms, plenty of Oompa Loompas.
Kevin: And it’s kind of one of those things, you know, whenever anybody would decide not to re-up with the membership, we always heard the same thing. It’s not you, it’s me. But you know, there’s just so much good stuff, I feel guilty for not using it, so I’m just going to quit. Like, oh, wait a minute, that’s not it, you know?
James: I had the same discovery when I switched from weekly training to monthly. There was this collective sigh of relief. They’re like, ahhhhh, thank goodness, because I just can’t quite keep up with it. And that was my real awakening of, hey, you know, more stuff is not helpful. Like, if you want to go on a scenic walk in the woods, putting more things in your backpack is not going to make the trip better.
James: You want your bottle of water, you want a raincoat, maybe, if the weather’s looking a bit sketchy, and possibly a slim mobile phone so you can dial up when you break your leg or get eaten by a snake or a bear or whatever. You know, there’s no point taking a tent and a mattress and three weeks’ worth of food if you’re just going for an afternoon outing, and you plan to be back at the car by sunset.
So it’s important to think about, what is the minimum you need, and what’s going to be a better experience for the customer? But I think it’s a very common one with memberships, especially people. People will actually spend a year building stuff before they even open, thinking that’s what they need to do.
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