When your Facebook marketing efforts are not bringing in results, THIS might be the problem.
James and Teach Traffic's Ilana Wechsler bring up an often overlooked factor that greatly affects your sales.
Ilana: With the whole Apple iOS update, Facebook have actually made it harder for targeting. So I actually use a tool called Interest Explorer, which helps find some really micro niche, or niche for American listeners.
James: Riches in the niches, Ilana. The riches are in the niches.
Ilana: Exactly. It just still feels weird to say niches in Australian. It’s just not right, okay, America, please, just change. Just change, change to us, we’re the right way. Yes, so that we can really just micro target our audiences and sort of layer audiences by including and excluding audiences to really go deep into exactly who we want, and so we could nail the targeting on Facebook. And then once we had done that, I also helped this member craft actually a new offer because James, you have drummed this into me from back in the day, that you just need an offer that converts. And I mean, no one else has drummed that into me like you have. So that’s everything with paid traffic.
James: That’s it, everyone’s obsessed with traffic. If the traffic was water, it’s going to a bucket. If the bucket has no bottom, it just goes straight back out again, and it’s a fast way to get poor. You’ve got to plug those holes, you have to have something that’s working well. And that’s why having that offer that converts, I still think it’s the hardest thing to do. But once you nail it, then that sort of opens up the floodgates to all the other great problems you’ll have as a business owner, like how do I get enough team to handle all this business I’m getting?
Full episode here
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