What I’m hearing in some of the groups that I’ve got access to, is that a lot of people are converting from their webinar funnels to video sales letters. They’ve gone from 90-minute webinars to five to 10-minute short videos that sell more. I think it comes back to attention span. You’d have to argue, since we’ve got TikTok, and Instagram stories and reels and shorts now, people are expecting micro content. If you can compress something long into short and still get the same result, why not? An easy step for most people would be to have their written sales page converted into a video.
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