As an overarching key, or “formula” is really the right word, for a successful show, it is this: Ed plus En equals EV.
Now, I learned this formula working in traditional TV, because I worked in the entertainment industry, managed a very famous celebrity who was on TV for about 15 years. Any Brits here by the way? I know a few friends. But where are you from? Jordi, right. So I was Paul Daniels’ manager for many years. Yeah. So working on TV with him in the entertainment world, I knew this formula. And when I started my online show in the business world, I couldn’t believe that no one else knew this.
So I want to tell as many people about this formula as possible because it’s so simple and yet so few people use it. Ready for it? It is this – education combined with entertainment gives engaged viewers. Most people who do online videos or online shows have one of these components. Guess which one it is. Education. They tend to be, you know, “Today we’re going to talk about how to…” you know, and it’s boring. People want to be entertained. That’s the major attraction of watching a video.
So, this formula will serve you well. If you take away this and you implement this, it’s going to change your life, if you’re already doing online videos.
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