Main elements of a membership site. So if we’re focusing on a membership site, that’s going to be either creating content, either providing some community or providing some coaching. And coaching can be group coaching or private coaching. So these are going to be the main elements of a membership site, the reasons why people will join.
Definitely building a wait list at the beginning to see, hey, almost you have a sales page, but they can’t buy, they can join the waitlist, that’s going to give you an idea if people want to do that. Because if nobody joins that wait list, then that’s a bad sign, right? So people join your wait list. And then of course, the ultimate vote is when someone takes out their credit card, they enter their details, and they buy.
And you can absolutely do it before it’s even up and running. That’s being done all the time online. Either, I don’t like the word, but you know, people would join beta programs, pre-releases. That’s being done all the time in video games, where you actually pre-order the game and the game is not even finished. You don’t even know if there’s gonna be tons of bugs in that game, but people buy it. And they buy it, why? Because maybe they’re getting a special deal or a founders’ rate or whatever it is. Maybe they get a special bonus, or maybe they get extra coaching sessions from you. Give them a good reason to buy now. something that’s enticing.
And once you get those first members, which you need to be realistic, you’re not going to get thousands of members at the beginning. You might get a handful, and that’s okay, depending on the traffic that you get. If you only get 100 people on your sales page, and you get a handful of people join, that’s actually pretty good. You need to look at your conversion rate. If you get one, two, three, four, five, six percent, seven percent, 10 percent conversion, that’s pretty good.
But the bottom line is that you now have a proof that someone was ready to buy, and that’s a good thing.
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