James Schramko here. And if you’ve been watching my videos on social media, you might have noticed we’ve been running a Facebook chatbot-type quiz. And for a while, there was a prize. And it was a really interesting experiment. It was something I wasn’t thinking of doing. But one of my community members actually mentioned to me that I could do this and I asked for his help. And he agreed to help me and I said, Listen, if you help me with it, what we should do is document it and share the results with our SuperFastBusiness audience.
So if you went through the quiz, or you saw it, or if you never saw it but you’re really curious to know what we offered as a prize, how the leads came in, what we did with the segmentation, what we could do with it from here, then head over to Episode 736 on your podcast player of choice or at SuperFastBusiness.com and have a listen to Anthony Idle, my special guest on the episode, break down the campaign we ran, and you’ll see why it was such a good learning experience for me.
And if you’ve ever run a contest or a prize giveaway or you’re thinking of using virality on social media, I think you’ll get a lot from it. We’ve, of course, transcribed the episode as well. You can get the handy PDF download of the summary. It’s over there on SuperFastBusiness.com, Episode 736. I hope you enjoy learning about our crazy chatbot experiment.
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