James Schramko here with my thoughts on Clubhouse.
Firstly, what is Clubhouse? It’s a new platform. It’s like an Instagram or Facebook or YouTube. It’s pretty important to understand that it’s out there. I’m going to give you some ideas about whether it’s going to be right for you. But I think this one’s here to stay. And that’s because it’s an audio-only platform. So that makes it a bit different to YouTube, LinkedIn, Instagram, Twitter.
Okay, so for the first time, it’s not really involving text, or video. That actually suits people like me. I’ve been running audio masterminds for the last decade. And I love that platform. In fact, I don’t even like Zooms when the video is on. So that’s good. If you listen to podcasts, if you listen to radio, then it will give you a better variety of content to listen to, because you can cruise the hallways and pick a room where they’re having a discussion on a topic that is really super hyper targeted to you.
Now on the flip side, you can also run rooms and create clubs on the topics that you’re interested in. You can create leadership. So I think it’s important to get into Clubhouse early, because I think it’s here to stay. Because I think it’s harder for the other players to integrate that into what they’ve already got. Periscope came, they can integrate that. They could when Snapchat did stories, you know, they were able to integrate that on the other platforms. But it’s much harder to say, okay, we’re going to get rid of video, we’re going to get rid of text and just do audio. I think this is so different, that it will stick around.
The other thing is it’s really, really well supported by social media influencers. Those people are very busy right now, building up audience. Because in the future, if you pop into a room and you’ve got a huge following, then you’ll probably be invited up to be a speaker, or to be a moderator. And it’s got a few different levels. So you’ve got the moderator, someone controlling the room, speaker is someone who’s been pulled up from the audience and can speak. And then there’s the audience and they can just sit there and listen.
In terms of how to use it, it’s very easy to get the feel for how it uses. Usually when you join someone, they’ll give you a little welcome anyway. There are always little groups running by people saying, “Hey, if you’re new to Clubhouse, we’ll let you figure it out.” You get a little party hat when you join, so everyone knows you’re new, it’s kind of like a learner plate. And people will understand that you’re still figuring it out. Once you get the hang of it, though, I think it provides you a lot of opportunities. If you’re any kind of marketer or copywriter, or you’ve been doing ASK-style surveys, this is the best research tool ever. It’s also amazing for networking. You can find your people, you can build relationships. I’ve actually made sales, I’ve been invited onto other people’s shows, I’ve made new connections on Clubhouse.
Be very careful though, about spending too much time. I noticed some influencers are spending up to 12 hours a day on the platform, they talk about how it’s four in the morning and they didn’t sleep. They’re very excited about it. So it really does tend to be geared for extroverts. But if you are an introvert, you can definitely go and listen. If you are prepared to step out of your comfort zone and take on a room or speak, you will get audience because the way it works is you join up your Twitter and your Instagram profile and people will follow through.
If they like what you’re talking about, they’ll follow through your bio on Clubhouse where you should definitely detail who you’re for and what you do. And you can even change that if you’re in a different room by topic. And then they’ll click through to Instagram or Twitter. So make sure your bio on Twitter and Instagram matches up with your message. Make sure there’s a call to action, something they can get for free. You’ll end up with direct messages. Usually they’ll write Clubhouse or CH and away you go.
So enjoy the platform in its early days. I do think it’s going to stick around. My personal strategy is I’m in there learning it, understanding it so I can have an opinion on it and advise my customers on how to use it. For my customers who have no audience, it’s actually a really great way to get in on ground floor and to be part of something that could be quite big. If you’re already experienced, you should definitely go and reserve your name and build up a base following so that you don’t get left behind. And then it’s up to you to moderate it.
I spent one hour in Clubhouse in the last 10 days. So I’m definitely not one of those addicts. But there are other people who are really getting into it. I’m going to try and spend a few more hours here and there and run a couple of rooms. I can run a room on Work Less Make More: A Discussion With The Book Author. I could run a room on scaling a business from six to seven figures. These are examples of things that all attract my people. And it’s a really great opportunity.
So check out Clubhouse. Let me know what you think wherever you see this video, I’m really curious. And of course, add me – @jamesschramko on Clubhouse.
I’ll see you there.
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