An agency is good at what they do, they generally can actually explain very clearly whether or not they can actually help you. The ones that are out there saying, Oh, look, I’ve gotta maybe, potentially, get back to you, or we need to find out a little bit more,
generally, that’s kind of a red flag, and you probably want to have a look and dig a little deeper to understand that.
But I think the other aspect of things is, you know, if you’re working with an existing agency, I think the important thing to understand is, are you measuring the right things? Because agencies can be very good at pulling the wool over the eyes of the clients, because, you know, marketing can be a bit of a black box.
Now, as an example, you know, I had a client who came over who asked us to take a look at, say, their SEO, and the previous agency out there was actually just talking about ranking for keywords that really don’t just drive results or deliver revenue. So they just really kind of focused on and nitpicked particular keywords that they were having good results on. And they were just discarding the ones they weren’t. And so they weren’t given the full picture. Other agencies out there, I’ve got a client who was asking questions around, like, what’s their strategy or how they do things. And the agency said to him and said, That’s our secret sauce, you don’t need to know about that.
And so usually, when you get that kind of magician curtain and they don’t want to unveil it, that’s usually another red flag. So yeah, obviously a few things that you need to actually take a look at. But fundamentally, it’s like, also, can you trust these guys? Meaning, do you have actually a good feeling about working with these guys? Are you confident in what they do? Have they positioned themselves with expertise? And ask questions around whether or not they’ve actually, like I said, worked with businesses that are similar or even if you know people who’ve worked with that agency, ask them what their experience is like as well.
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