If you’re someone like James who runs their own podcast, and you’re going to record anyway, you’d be crazy not to consider videos.
So this is obviously a little bit different to some of the other ones that we’ve just touched on. But, I guess the repurposing power of videos. So, if you were to write a blog post, you wouldn’t necessarily be able to easily repurpose that into a video or a podcast, and therefore, we find that as a pillar content, so a long form piece of content, videos around podcasts are really great for you to turn that into shorter videos. And I’m sure you do that as well, James, on your YouTube channel and across social media, because it just makes life a lot easier instead of having to create original content for every single platform.
Full episode here
See our products here