James: Will, as a marketing agency, you must encounter clients who have been dealing with other agencies, and they end up with you for whatever reason. And I imagine one of the big questions they want to ask you is, Will, how long is it going to take for Growth Labz to get me results with my campaigns?
Will: Yeah, that’s such an important question for people to ask. But it really does vary and depends on how much you’ve done in your marketing previously, what your setup is like, have you got ads, have you got funnels. But typically, depending on the agency, so for example, with Growth Labz, we’re a direct marketing agency. So everything that we do, we have to show results really, really quickly. And so sometimes it can take a little while, right? Sometimes it can take 30 to 60 days. But generally, and in most cases, when we get a client on board that’s worked with other agencies, we’d like to see results within a week or two.
So we had a client that came on board recently, and she had been using another agency for a while, she’s in a very competitive market space, and she just wasn’t getting the cut through. Whether it’s an issue with the tracking, you know, they used to do really fancy targeting on Facebook, but the story that she was telling on her ads just wasn’t quite cutting through. And so we changed the ad copy, did everything rapidly. And literally, within a week and a half, she got a bunch of great leads, and she closed a sale on a $12,000 product. And that was within a week and a half. You know, it might take a little while to get things ramped up, but it shouldn’t take long at all. Certainly, you know, within 60 days, you should start seeing some kind of return on your marketing.
James: Do you know this when you diagnose a customer situation? You know, in the first sort of discussion, can you tell very quickly if this is something you’re going to be able to get a result for? Or is it something you have to go further down the track to find out, which of course, could be more frustrating for a client?
Will: Yeah, it really depends. In most cases, I see a few common mistakes being made, both in terms of advertising or the offer, and just somehow, you know, not telling a story, they’re not sticking out in the marketplace. And that’s pretty easy to diagnose. And that’s pretty easy to fix, because it’s a copy thing. But sometimes there’s other things that go deeper into the business and might take a little bit longer. And for those we actually do full-on strategy sessions to work out, well, what is it exactly? How can we pivot the marketing and change things up to start getting better results?
James: How would a client know if they’re not getting the kind of results they could be getting? Like, if they’re watching this, they’re like, Okay, I don’t even know if my agency is good or not? What sort of things would we look for?
Will: The number one thing we look at is, what’s your return on investment? Are you making more money than you’re spending on your marketing? If you’re not, chances are you’re probably not where you need to be. The second thing is, I mean, I think a lot of business owners have a lot of good gut feel, right? They kind of instinctively know, Hey, is this marketing working as well as it should? As well as it could? And if you get a niggling sensation, where it’s like, Hmm, I don’t think I’m quite getting the right results, it’s a perfect time to start talking to other people.
And, you know, there’s been cases where I’ve turned around and said to people, Hey, you’re actually getting some pretty good results with marketing. I don’t think we can do that much better. Stick with the current agency. You know, if you come across an agency that’s going to be upfront with you, they’ll tell you that. Yeah. If you’re happy with where you are, don’t change it, right? Double down on what’s working. But if you’re not, or you know, you just want better results, feel free to go to market and talk to a few people and try to figure out where else you can improve. Because sometimes it might just be a minor thing. And if you bring a new idea to the agency you’re currently working with, that might be helpful for them as well.
James: Sounds like there’s not much to lose then by getting in touch with you, Will. That’s Will Wang, GrowthLabz.com. Thanks so much for your insights again.
Will: Thanks, James.
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