James Schramko here. Today, I got asked on LinkedIn how to get the attention of a local micro-business. The first thing that comes to my mind is, do you want to be dealing with a local micro-business in the first place?
From my experience, local micro-businesses are very short on time and they’re very short on money so you need a lot of them to have a great business. I would encourage you, maybe, think about the next size business up. Set your filters so that you have a business that’s doing a certain amount of revenue and have a certain sized team.
When I quit my job, the kind of business I was dealing with, one of them was a lawyer and their average customer could make them fifty to a hundred and fifty thousand dollars in income, and the other one was a car dealer where every single car they sold would make that business two or three thousand dollars minimum. So, my monthly fee of five thousand five hundred dollars wasn’t that much. How did I get their attention? I showed them proof. I showed them how I could undeniably enhance the presence and get great search engine rankings and convert leads by showing them my own websites, and that was enough plus some word-of-mouth referral endorsement and me doing a very authoritative video walk-through of what they’re doing wrong and how I can fix it.
That’s how I got their attention but I would say this, make sure that you’re trying to get the attention of the right customer in the first place because business, as Peter Drucker said, is about doing the right things rather than doing things right.
See our products HERE