I sell the book on Amazon, I still do. And then I made a decision to give away my book as a free digital version, the PDF version. And people who get the free version can still be offered the print version. I think I charge $10 from my website from memory. And a little less, or somewhere around that for the audio version, as well, as some sort of a bundle. Now why did I do that?
Because even though I could charge for my PDF book or do some sort of free plus shipping chicanery on my website, it really doesn’t gel with my values. I don’t like the free plus shipping book thing, because I think it’s untrue. It’s like, you just can’t have it for free. It’s a lie that I don’t like to put there. I just question the values or the ethics of that type of marketing, and they’re not the clients I want. So why do I give it away for free?
Because I want as many people as possible to be able to get Work Less, Make More. It’s available at superfastresults.com/book. And it’s free, absolutely free. And people opt in to get the download of that book. And they can read it as a PDF straightaway, instantly. And they can enjoy the lessons. What that allows me to do is to build an email list, where I can now communicate. I can send further value in the versions of podcasts. When there’s a special offer that’s relevant for my audience that they’re going to really resonate with, which I do from time to time. And it’s a pathway for people going deeper, becoming a member of SuperFastBusiness or even ultimately becoming a partner in SilverCircle. And that is all because I’ve just extended the catchment, and made my book available to a lot more people than I’m going to get if I charge $10 for it.
Now I know that people like to run paid programs and try and pay it back with self-liquidating offers where they get the ad costs reimbursed by the cost of the book. Well, you can do upsells and other things in the funnel, if you want to do that method. And that’s okay. But here’s something really interesting. It takes me about three to six months to convert someone who enters into my ecosystem into a client on average. That’s what I’m pulling from my Wicked Reports which is a reporting tool. And that’s really interesting to me. And that just shows if you’re not in a hurry, and you’re happy to build value, you might start with giving away a book, letting the customer have a win, then introducing them to a few podcasts. And over time, they get exposed to your ways. And if they like it, they might become a customer. So for me, it’s worked out great. But what about for my customers?
Well, I’ve had other clients start giving away their books at my suggestion. And they went from selling just a handful of books for $10 through a complicated system of upsells and down sells and free plus shipping and logistics and went to just giving it away. And they’re getting hundreds and hundreds and hundreds of opt-ins. And now because of the email sequence – this is very critical – email sequence you send after someone opts in for your book, that will help your customer find more value within your system, they’re now getting engaged in conversations and making sales.
Now I teach that training inside SuperFastBusiness. There’s an email follow-up system, a cart abandonment sequence as well, is a very similar cousin to that. But the bottom line is by giving away the book, you can build your email list. Once you have an email list and you build up that relationship, you can make offers and you’ll make sales and it’s very profitable to give away a book.
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