So what do you do if you’re running ads, and you end up attracting some of the clients who aren’t a perfect fit for your product? Because obviously, you don’t want to spend a lot of money on the wrong traffic. Some platforms allow a lot of customization and tailoring to get the right sort of audience. But sometimes it’s not possible to get the exact perfect one.
Now, hopefully, you could get to that point. And one way that I would get to that point is to find an expert in paid traffic, and offer to pay them for their time. Just pay them $500 or $1000, to get on the phone, go through your account and tell you exactly what to fix. That would be ideal if you have a product or service that sells enough that that’s worth it. You could even speak to several experts at that rate.
Beyond that, if you’re still getting traffic you don’t want, then I would go and look for who has the perfect product or service for that traffic. And then I’d recycle that traffic. In other words, I would take that traffic and send it off as an affiliate to someone else’s program who could really deal with that. And quite often I see people I’m coaching, a lot of people who might work in a similar industry and have a similar product, but be catering for totally different levels of the market. One might be a very low-ticket, mass-market product, one might be a very bespoke, high-ticket product. And I’d often suggest that they pair up with each other, and refer, as affiliates, traffic to each other when it’s not a good fit for their program. I even remember some old story of Jay Abraham where if you’ve done your very best shot to sell something, and you still can’t make a sale, then go to your competitor and offer to send them all of your leads that you couldn’t sell, and they send you all of their leads they couldn’t sell. So you’re basically doing a scrap lead swap.
And that’s basically a strategy that almost anyone watching this video, or listening to this audio could implement immediately, is to just to go out there and create relationships within your market and find the other players in your category who have your customers who aren’t doing anything with them.
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