So I do have a list here of a few ways to boost a membership. Because there’s a few ways you can do it.
The first thing that I want to do is I just want to survey my members, I want to see who I’ve got, and where they’re up to, what they like about the membership and what they’re using. I don’t even have to ask them for some of this stuff, because I can see how interactive they are on the modules or the forums, etc. Who interacts in response to it is a good sort of litmus test.
I want to build my list, I want to keep that top of funnel list. So for me, it’s podcasts and short videos, guest appearances on other shows, and my book. These are all top of funnel marketing activities. So if you like, in a way when I buy ads on Amazon to my book, and those people filter through to a SuperFastBusiness member, I actually have a paid front-end traffic model, and it works well. I’ve also got a YouTube video steering people to my book, and I’ve got some paid ads on Google that occupy my brand. So when people are searching for me, it steers them back into the chooser, so they can end up in the membership.
I also have some remarketing campaigns for people who visited certain pages but haven’t bought. So make sure you get that assist to bring people back if they’re in your catchment. Of course, if you can fatten up the list then it gives you more opportunities to use your PS, specific call-to-actions, and of course, one of my favorites is behavioral sequence-based email campaigns. So when people click on something or visit somewhere, that can actually trigger a sequence that’s highly relevant for that person.
Also, I’m participating occasionally in Facebook groups or pages where I know my customers hang out, especially when someone mentions me or tags me, I’m likely to go and visit and add on and create a little more value because they’ve been sending me customers.
Give content from your membership to other people, too. So you can actually take modules or lessons and give it to other people to put inside their membership or page or group where they have the right type of customer for you. Of course, you can run events.
So one of my favorite ways to sell memberships is on the back of a live event. Now the in-person event thing, that’s a no go right now. However, you can still do online events. If you could do an online free event or a virtual summit, or a low ticket training over a series or a masterclass, any of those things is a perfect front-end foil to sell a membership on the back end. And yes, you can drive paid traffic to sell tickets to that event. And I’ve done that plenty of times in the past. So you can turn that paid front end into a lovely recurring back end.
I would say also, work on your SEO. So that money you spend on your SEO can drive you a lot of the relevant search traffic that you want. Especially, you want to own your own brand terms, but you want to be the solution provider that people find when they’re searching out there for you.
And hopefully that gives you a few options for paid traffic. If you do have a podcast, you can advertise on Twitter. So I’ve already mentioned quite a few platforms here. You got Amazon, YouTube, Google, of course Facebook for the remarketing, you’ve got Twitter for your podcast. You can run ads for your podcasts in little audio ads on other people’s podcasts. You could have affiliates, and that’s, I guess, a version of paid traffic where you’re giving up a percentage of your membership ticket to an affiliate as a financial thank you for sending you a paying customer.
So there’s a number of ways you can use a marketing budget to drive your membership.
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