092 – Which Marketer Are You? And The Challenge Of Content Creation

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Internet Marketing Tips:

00:08 – How do you know who to follow?
00:35 – Being the marketer who creates the content and emails out
01:13 – Observing what people do rather than what they say
01:28 – How do you handle ‘this is just a little job’ service requests?
02:11 – Should you be focusing on ‘Long Tail’ SEO phrases?
02:49 – Do you get challenged creating content?
03:44 – How do you exit a ‘sticky partnership’?
03:51 – Partnerships are a last choice option

Transcription:

James Schramko here with an internet marketing news in Sta. Margarita, Italy.

In SuperFastBusiness this week, someone asked, “How do you know who to follow?”
Well, you don’t really need to follow too many people. It’s a trap when you start to follow a lot of people and you get overwhelmed and you get lots of promotional emails and you never get anything done. Just remember, there are two main types of marketers, the marketer who is receiving the emails and the marketer who is sending the emails.

Now can you guess which one is more successful?

You want to be the one creating the content, sending out the emails to your customer list. So by all means, follow someone in your RSS feed or get the select email. Perhaps just use SuperFastBusiness as a news aggregator. But wherever you get your information from narrow it down to the least inputs that allow you to get a good case on the environment.

Allow yourself a few new ones every now and then, get an extra flavour. Then concentrate on putting the content out there instead of just sucking it all in and getting into this overwhelm that’s seem very common especially new to intermediate marketers.

My second tip on that is observe what people do rather than what they say. If they’re sending you a different promotion every week, chances are they’re not doing that in their business. Their business is sending you a promotion every week. Watch out for that.

If you’re a service provider, what do you do when someone says I’ve just got this little job, it won’t take long.
Firstly, remember that you decide how long a job will take. Secondly, you can renegotiate because that’s essentially what they’re doing with you. They’re negotiating what they’d like you to do for how much and you can counter offer that with what you will do and for exactly how much.

You don’t need to compromise; you can hold the line and ask what you’re worth. Otherwise you’ll be lowering your self-esteem and you get into this cheap client trap where they continually have what’s called scope creep and they’re asking you to do more and more and more and to pay you less and less and less. What you’ll find is your dollars per hour erodes down to nothing and you won’t enjoy the work.

Should you be focusing on Long Tail SEO? That’s looking for those 3, 4, 5 word phrases that bring you traffic.
Well I think Long Tail SEO is a bi-product of having great content that’s useful and helps humans. So if you’re being relevant to your audience, if you are addressing concerns and challenges and complaints and putting out great stuff like case studies and test results and how-to tutorials, then you’ll automatically pick up long tail traffic. So focus on the solution, focus on creating real value for customers. That is automatically getting your SEO.

Create Long Tail SEO with great content

What if you find it challenging putting out good content especially writing an e-book?
My advice is, stick to a format that you’re comfortable with. I much prefer to talk on video because it will be transcribed and every single word I say will turn into text automatically. It’s much easier for me than having to sit down and type because I’m not a fast typist. And I’d rather just go with the flow and be natural.

I know my audience really appreciate the videos but it’s so easy to end up with text and audio versions of my content by having a team in place. So that’s the second tip there on content. If you’ve selected your perfect medium, the next step is to get someone to assist you and help you get that medium out into the public.

Get help with the formatting of it. Get help arranging it or transcribing it and put it into multiple media formats. That way you just focus on the bit you enjoy.

A member of SuperFastBusiness was asking about getting out of a sticky partnership.
I’m really passionate about this one. Firstly, you should never have a partnership unless you absolutely have no other choice. Ideally you want to own 100% and you want to pay people to do the rest of the things as contractors or full time people.

Secondly, you can do join ventures. Sure, but the only time you should do it is when you can’t do what your partner does. If they have some rare specialty or if for some reason they bring extreme balance or even more to the table than what you can bring by yourself. That’s a good reason to partnership. But most partnerships end up in sinking ships.

Be very careful about taking on a partnership especially if you’re doing just because you want someone to hold your hand or you need a crutch. I say toughen up a bit. Learn more about business. Be confident, be bold and take control.

I hope you’re enjoying these tips and I’ll be coming at you next week with some new tips. Be sure to tune in.

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