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Highlights in this video:
00:16 – What is the weakest link in your business?
01:06 – This is required before traffic
01:42 – This is your action step for today
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Transcription:
James Schramko here with a business tip and this one is about why you need to increase your capacity before you increase your marketing. Otherwise, your business may never perform to the level that it is possible.
Bringing Up Your Delivery Capacity
By capacity, I mean your ability to deal with an influx of business. For most businesses, the sort of things that break first are the support. Can you actually contact customers? Can you follow up on new sales inquiries? Imagine that you had doubled the business you’ve got today. What would break first? This is an exercise that I often do with my SilverCircle Mastermind members.
It forces you to think about where your business is weak. What are the weakest links in the chain that need bolstering now? Because this is my philosophy: If you have constraints in your capacity, you are secretly sabotaging your ability to succeed because you don’t go out and get that extra customer or that new business because secretly, you know that if you were to win them, you couldn’t even deliver. So work on bringing up your delivery capacity and then your marketing will be a natural consequence.
What’s Your Business’ Breaking Point?
Here’s an example
Let me give you a clear example. Let’s say you had a part-time support person and they’re kind of stretched now. Then you go out and you actually hire a full-time support person. Now, you’ve got the ability to provide support to more customers than you currently have. So what’s the natural consequence? The natural consequence is you go out and find more customers because now you can actually support them. And guess what? Your whole business grows as a result of that. So that’s why I think you should work on your capacity first.
Your action step today
And the action step for today is to do this exercise: Write down on the top of your whiteboard, “What would happen if my business doubled tomorrow?” And that should point you in the right direction on what you need to bolster and improve to be ready for that to happen.
I’m James Schramko and I’d like to hear from you.
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Do this action step today and leave your comments below.
Awesome video James. I really like these succinct one idea posts. Inspiring stuff.
Thanks Eug
O.M.G this dropping in my inbox is so timely James. I joined FWF a couple of months ago and have been implementing your ideas, clients are coming in and we have proposals going out every week and I am stretched! Here I am Saturday evening in the UK finishing something for a new client. Thanks for the reminder. Will rteport back in the FWF forum what happens. All the best Denisex
Thank you Denise,
These tips come directly from the masterminds I run so they are real-time real-world issue for many in this space
Hi we operate a small surfboard manufacturing business in Newcastle NSW. My husband is the surfboard designer and shaper. We have a machiene that cuts out the foam for a computer design program. My husband Paul is an ex pro surfer and has extensive knowledge and skill in surfing. He finds it hard to get the time to blog and add content to his website, we are building a mag list of our customers so we can directly Market to them. We manufacture only 12 boards per week, but have a superior quality product to offer and find it tricky with limited funds and skill to know where to go next. We proved top surfers In Newcastle with surfboards as a sponsorship and are highly regarded in our community.. Any advice would be great. I really enjoy and benefit from listening to your podcasts, the reaffirm a lot of our beliefs and teach us more!! Thanks Belinda and Paul
Hi Belinda,
I am answering your question in a podcast coming out soon. Be sure to update the posts on your site from uncategorized to a relevant keyword.
James
Nice one James, makes us think :)
Cheers
Tim and Melissa
Belinda I answered your question here https://www.jamesschramko.com//business/listener-comments-episode-4/
I just listened to this today – we haven’t even launched our business website yet, we just have our facebook page & already we are being inundated with enquiries about our services.
This is such new territory for me (& I’m excited about how things are taking off). Are the questions likely to lessen once the site is live & people can read what we offer?
If not, is a helpdesk scenario the way forward even though we are so new?
Yes a Support Desk can be driven by a team member when you scale. You will scale faster when you have support.