James Schramko here, and you’ve probably been making some changes in your business. And today, I’m going to help you figure out what to do if the changes don’t work. It’s a common scenario. We change a sales page, or we update our shopping cart, or we switch autoresponders, or we run a new Facebook campaign and suddenly our sales slow down. They’re not the same as they used to be and we need to stop.
The first course of action of course is to check for errors. So, you could always have a double checking process in your machine. Any change you make, you should have someone else test it before it goes public of course. Now, in very, very small businesses, sometimes we forget that basic step. Now, if we’ve checked it and it’s still broken, this is what I suggest you do – revert. If possible, revert back to the last known position where things worked just great and then reassess your theory about what could be improved and then try a different experiment.
Also, if you’re in the opportunity where you can only test a small amount instead of having to test everything then of course test something small on the side and when you get a winner then roll it out. So, you don’t have to put all your eggs in that one basket.
Just start something to the side and if it works out then you can ramp it up. So, there’s a couple of things you can do. The main techniques of course – check for things being broken with a quality control process, revert to the last known position that actually worked and then test in a small safe environment before you roll out big.
I’m James Schramko. I hope you’ve enjoyed this tip, and I look forward to sharing more with you in the next video.