Business news tips:
00:23 – 2 words worth learning
00:49 – Avoiding ultimatums
01:21 – Bright Shiny Object syndrome
01:57 – Committing to completing your task before starting a new one
02:02 – How to bust through things that are holding you back
02:16 – Creating a checklist of things you need to do to overcome this
02:36 – What can we learn from bad customers?
03:16 – Are you doing things you should not be doing?
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James Schramko here in Avignon, France and we’re going to be covering a few great tips today.
Firstly, how to get better results from your staff, how to get better results from your customers, how to bust through whatever’s holding you back and what you can learn from bad customers. So let’s get into it.
Be fair and reasonable
Alright, first up, here are two words that are really worth learning, fair and reasonable. When you take a fair and reasonable approach with your team members, in other words, asking them to do things that are actually able to be done, then you will get better results. It’s when you have an unfair boss or an unfair situation that things start to get out of control.
When you start using things like ultimatums in your language, that’s when things start to feel unfair and unjust and you won’t get the same results. I encourage you; create a fair and reasonable work environment.
Have a fair and reasonable approach with your customers in regards to things like work performed, the services delivered, the amount of support that you’re prepared to offer for your products and services. Be fair and reasonable in all of your dealings, business will be easier for you.
Let’s talk about BSO syndrome, and that’s bright shiny object.
It’s really easy to get bored with whatever you’re doing and to jump on to the next thing. As marketers and business people, we need to be vigilant to stick to the at times boring things that will actually get us the most amazing results. It’s doing those little tiny things that get you through the hurdles that stop most people.
When you get the nice bright shiny object, ignore it, move on and get on to the next bit of the journey and complete the task before you go to the next one. Make that your personal commitment.
How to bust through things that are holding you back?
Really the big deal is to ask this question, “What is stopping me right now?” When you can answer that and be honest with yourself that gives you the starting point. The next step is to create a checklist of things that you will need to do to overcome this.
Maybe you need to learn from a mentor to bust through that ceiling in your mindset. Maybe you need to buy a course. Maybe you need to just sit down and slog away on the next three things on your checklist that you’ve been putting off because you’re excited about a bright shiny object.
What can we learn from bad customers?
Bad customers are sent to show us where the limits of our product are. They teach us how to set better filters for who we should be dealing with. They show us where our customer service ceilings are because the difficult customers, the crazy customers who are extra demanding on our support, who ask for things they shouldn’t ask for.
They help us set the parameters for everyone else. And everyone else will fall under that bar. They’ll be happy, more than happy if you can please the most difficult customer or decide not to deal with those customers at all by setting very strong filters.
Are you doing things you should not be doing in your business?
I bet you’re doing something that you know in the heart of your hearts you should not be doing. That someone else should be doing. So my challenge for you this week is find out an activity that you’re doing, that you should not be doing, even if it’s mowing the lawn or doing your laundry.
Find someone else to do it. Pay them, or if it’s some kind of software that can be bought to automate something you’re doing manually, get it this week.
Post your comments below this video and tell me what you’ve don’t this week as a result of this video. And of course as always, please share this video if you got tremendous value from it and if you enjoyed it, perhaps someone else you know could enjoy this video as well.
I’ll catch up with you next week from a new location.
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