In this podcast:
– Need a change?
– When your business feels like any old job
– Podcasts paved the path
– Attending live events
– A change in mindset that led to freedom
– Get nurtured by a community
Jake: We had an office that’s had six staff working. I’ll be working, and I’d be the first one and the last one to leave. My wife was pregnant and I quickly realized that what I was doing was not what I wanted to be doing and I knew that what I was doing wasn’t right – but I was scared to change.
I started listening to podcasts and listening to the Small Business Big Marketing show and from there I heard James Schramko, on one of the episodes. And I actually realized how much I resonated with James and within probably two months of listening to that, I had purchased a ticket to his first event, FastWebFormula 3 up in Caloundra.
James: Jake was really typical of someone who has his own business but it’s very job-like. Skinny margins, competitive industry, working from an office, wearing a suit, dealing with corporate customers, big companies and grinding it out. I’d say a little bit passionless at that point.
Jake: Probably the number one aspect from my perspective in attending these events is connecting with others. If I look back now at from where I am and the relationships I have built, I can trace every single relationship back to that one event, to people at that event that I met. It’s almost like an expanded mastermind because you feel like the people on stage are your peers almost, so it feels like you’re just learning from friends.
Sure, some of them had that celebrity status but once they walk off stage, they’re just like anybody else in the crowd and all the speakers seem to stick around to listen and want to learn and get as much information as possible from everybody else. Everybody so far were headed to that curve in that particular market that you’re so far in front of people. It’s not funny.
James: It got so much traction that it completely changed not just his business but his whole fundamental belief system of what’s possible.
Jake: My mindset changed and I started systemizing the business and I started removing all these tentacles – I basically created these tentacles that all led back to me, anything, with marketing of the business or anything, all the way back to me. So I started untangling that.
So we went from having an office with staff to basically closing down the office and everybody works from home now. Once I was able to break through that mindset and realized that I have a business to serve our lifestyle then I just got so much more freedom.
James: He’s gone from working in a travel agency that he was a part-owner of, to expanding his family, developing his software, travelling overseas, attending events like I do and he is supported and nurtured by the community and really well-regarded.
Jake: One thing I like about James is how receptive he is into having a relationship with his community. You look at a lot of other experts and they put themselves up in the pedestal but with James, it’s very different. The entire community makes the difference and that I guess that is the leadership that James shows and that is why.
Changing from having a bricks-and-mortar business with high overheads, lots of staff, lots of stress, lots of pressure, not being able to see my son and my wife a great deal until now. Basically, I’m spending as much time as I like with my family and that’s been the biggest change, I can directly relate that back to begin a member of this community.
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