284 – Increase Your Customer Lifetime Value Using Automation With Teddy Garcia

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Do you struggle with the tech stuff? In this podcast, learn how you can take advantage of automation to build a more efficient, more valuable and more profitable business.

In this episode:

01:19 – Mastering marketing + tech stuff
03:45 – Starting the Evergreen Business System
05:12 – How achievable are automated funnels?
06:15 – Teddy is going to speak at SuperFastBusiness Live
07:40 – What James and Amazon have in common
08:25 – Biggest mistakes marketers do
09:34 – How can you raise your customer lifetime value?
11:35 – Moving from no automation to a more effective system
15:59 – Numbers in your business are the key
17:09 – How do you get the numbers?
19:20 – James’ dad’s decision tree
22:21 – What SuperFastBusiness members get
22:50 – What is Life Book?
24:17 – How assessment helps
24:57 – Minimum work, maximum result
25:35 – Teddy’s favorite tools
26:53 – Automating your life processes
28:35 – The action steps to the journey to automation

James helps you grow your business into a profit powerhouse HERE
Get more details about SuperFastBusiness Live HERE

 

 

Tweetables:

How to achieve automated funnels. [Click To Tweet].
The biggest mistakes of marketers. [Click To Tweet].
How to raise your customer lifetime value. [Click To Tweet].
Get the numbers in your business. [Click To Tweet].
Start the journey to automation. [Click To Tweet].

Transcription:

James: James Schramko here. Welcome back to SuperFastBusiness.com. In this interview, I’m having a chat to Teddy Garcia from InfoMarketingSystem.com and Teddy is a specialist in taking prospects through a well-organized campaign or system if you like to end up into customers and that’s exactly what we’re going to be talking about today. So, welcome to the call, Teddy.

Teddy: Thank you, James. I’m so excited to be here man. Looking forward to this.

James: We got fair way back. I bumped into you several times over the years. It’s same system every time I go to a conference whether it’s marketing, especially in the U.S. but also in other countries, you are there. You’re right at the cusp of this marketing crowd.

I think that’s because so many marketers have great ideas. They’ve got books. They’ve got websites. They’ve got memberships. They’ve got e-commerce stores. But, they really struggle with some of this tech stuff and you have that under control.

Teddy: Yeah. I am kind of unique. I grew up being technical. My dad was into computers really early on. So, as a kid, I learned how to program computers but I also always had the marketing background as well.

And I went to school for marketing and you know, in the work that I have been doing over the past several years, I have been really fortunate to kind of worth with really some of the best and biggest names in the industry and get a real behind-the-scenes glimpse of what works and what doesn’t work and how to really kind of structure campaigns that are designed specifically not only to generate visitors into customers, but also, to kind of help free the entrepreneurs from their day to day operations and kind of helped them to give them that – the freedom that we all got in the business for in the first place. So, it’s been great.

Teddy’s previous projects
James: Why don’t you give us some scope to the sort of projects you’ve worked on in the past in terms of people we might recognize or the size of the operations because from memory, you were there right at the beginning of this stuff.

You started to integrate different software items from some of the big names behind the scenes which turned into popular automation programs and software that have sort of trickled down to consumer level now and sort of, everything in the box type program. But, the original stuff was really put together by you back in the old days.

Teddy: Yeah. Absolutely. I started working with a, with Rich Schefren back in 2007-2008. That was kind of during like around the time of his kind of profit system program as well as The League of Extraordinary Minds launch which he did with Jay Abraham when they interviewed 25 of you know, the top world thinkers – Tony Robbins, Brian Tracy, Marshall Goldsmith, people like that.

And so, during that launch actually, was when we kind of built the first real automated webinar-type platform because those recordings it all happened at different times.

And then we’re all kind of assembled into kind of one-hour clips but they were all broadcast as if they were currently live even though it was all automated.

So, that was really kind of the first, what we now called evergreen webinars or automated webinars so I kind of built that initial technology and in fact, what is now Evergreen Business System.

You know, Mike Filsaime kind of modelled a lot what we have built back during that launch to build Evergreen. So, that’s one. So, I worked with Rich for a couple of years.

And now, I’m working with Jay Abraham and Jay has been a client since back in 2008, still an active client. Other names you may know of, Robert Allen, kind of helped all his students right now get their websites set up and their membership sites and automated systems built for their book launches.

I worked with Sally Hogshead who is a very big speaker more on a corporate side who has great personality assessment where you kind of go through and figure out how you fascinate other people.

We did some similar work with Life Book where we built the entire online version with Life Book as well as their assessment process and things like that. So, yeah, I mean, there’s the 10 other top names in this industry. Like you said, we go to every, pretty much every single event where there, attend as a sponsor and as an attendee.

I’ve learned to actually use my sponsorship and the company to help pay for me to attend the events that I was always at anyways. So, now we get paid to go, meet lots of cool people and, but we’re always staying on top of what’s new and what’s changing in the market because that’s so critical in this industry.

The year of the funnel
James: How achievable is it for our average listener to be accessing some of these automated funnels?

Teddy: You know, I mean, funnels have become kind of the mainstream, hot topic this year. Like when the past four, five months now, you’re kind of hearing lots of different people talking about funnels.

And so not only has the, the strategy that has previously been kind of locked up with some of the top people now being disseminated in terms of what the funnel is and how it works and how they’re structured but the tools that you need to implement those type of campaigns have also become, you know, more accessible in price and easier to grasp and things like that.

This is kind of the year of the funnel. You know, I’m just trying to stay a little bit ahead of the curve and talk more about engagement and metrics and the other things that really drive the funnel.

You know, how to go about segmentation through surveys and assessments and things like that. So, that’s some of the stuff that you know, I’m going to be talking about when I’m out in Australia.

And, I’m speaking at your event which I’m very excited and looking forward to given that it’s my first time out in Australia. So, I’m excited about that.

But, yeah, so, you know, I think in general, it’s, this is the year where you’re going to need to start really implementing this type of strategy in your business because now that everybody knows about it, everyone’s going to be implementing it and if you don’t, you’re such going to be left behind.

And they’re critical because they work. They’re critical because you know, people are going to buy when they’re ready to buy and most people have gotten burnt out on the traditional, you know, 4-step launch sequence.

So, you got to find different ways to deliver value and keep the engagement and communication with your prospects going. And that’s what an automated system helps you do.

James: Yeah. And I’ve seen this happening in big companies and I’m able to replicate a lot of this at my own business level. For example, I was asked by a friend of mine the other day what type of Sennheiser wireless receiver and sender am I using to make videos when I’m out and about.

So, I went over to Amazon and I had a look at the model number and I sent him a link and then this week, I got a follow up email from Amazon that’s like, “Hey, James, are you still interested in some audio equipment?” and it listed all the products that I had on that page.

And that’s exactly what I’m doing in my business with little behavioral-based action sets when people click on a checkout but don’t buy and I will follow them up with a very similar email and I’m taking clues from big companies like Amazon.

And I don’t see them doing so much of the same sort of tactics that you see in our everyday marketing life. You know, they’re not, they’re not running urgent tent sales and Facebook ads leading to limited time off sales and stuff.

It’s a little less hypey, a little more strategic. And I really like the way they’re doing that. And we can now with the access to cheaper technology, emulate some of the same behaviors and actions steps. Would you say that it’s possible to do on a reasonable budget?

Biggest mistakes of marketers
Teddy: Yeah. Absolutely and I think it’s a good point that you bring out there because I think the biggest mistake that I see people make and it’s perpetuated by, you know, a lot of the other marketers out there based on the tools that they develop and the solutions that are being sold and things like that which is, which is the assumption that it’s all about traffic.

You know, we need this push button widget that’s going to get you ranked on YouTube or on Google and you know, help you dominate Facebook ads or whatever and traffic’s great but as you and I kind of both know, traffic is the easiest part to deal with. It’s monetizing that traffic and getting that traffic to actually convert which is the hardest part.

So, I’ve seen so many people spending on traffic or on tools to drive traffic before they even have a real conversion process in place to really effectively capture those leads, nurture them and convert them into customers.

And then, now, once they convert them into customers, focus on maximizing that customer relationship not focusing on, where’s the next bucket of traffic wherein we’re going to pour more leads in the funnel.

It’s, you know, how much are you going to raise that customer lifetime value by you know, offering other products, tracking their behaviors, knowing what they’re interested, all that kind of stuff.

So, yeah, I mean, the technology has gotten very inexpensive. There’s software for instance like ActiveCampaign which is, you know, similar in pricing to Mailchimp.

You can get like 2500 contacts for free. And it has real marketing automation functionality where you can do if this-then that type of logic. You know at a premium price point that never existed before.

You used to have to buy into something like InfusionSoft or Office AutoPilot or you know Marketo or Realcore or something like that to get real logic-based marketing systems and so, it’s definitely coming down in price.

And I think it’s only going to get cheaper. And same thing with the tracking and the analytics and survey tools and all that kind of stuff. But it’s just a matter of getting the right mind set and understanding where your focus should be which is, always on the conversion part and making the right offer to the right people not just, how am I going to get any traffic on my site.

James: Nice one. Really glad you picked up on that. This obsession with traffic is really where most people are spending all their attention on there and so few people have any kind of follow up or sequence or system.

I think we should dig in to what kind of things people might actually be able to implement. We talked about why you might consider some kind of a system and smart sequences built out.

We talked about some of the tools you might use to do it. I’m using the Office AutoPilot, soon to become Ontraport tool for that. In my business, which is a sort of I guess, it’s a mid- to low-level compared to the things that are out there.

But, it’s certainly a quantum leap from just having an email list-based marketing system which I came from which was just throwing records into list rather than by the customer record.

So, in practical terms, what are some steps we can take to move from no automation, to starting to build a system that helps us increase the lifetime value of a customer?

Building an automated process
Teddy: So, whenever you’re trying to build any sort of automated process, you know, you really got to start from the end in mind and you kind of work backwards.

So, you know, what I would do is start identifying what, you know, what are the core offers that you want somebody to buy from you and this is probably another mistake that I see people make is that they want to have like one or two offers. You know.

You should have a whole level of ascension in the relationship from you know, a front end, low cost product, $27, $47, $97 all the way up to, you know, $50,000 mastermind of one on one coaching with you or you know, whatever it is.

You should have that kind of that level of dissention and products of each of the, each of the critical price points. So, under a 100 bucks, $1.97, $4.97, $19.97.

It’s a, figuring out what, what your product line up looks like. And then from there, it’s a matter of working backwards. And say, “If I want them to buy everything I have, what’s the logical process that somebody would need to do, to go through in order to buy that?”

And you know, in most case, it’s going to be, they’re going to come to your website, they’re going to request some sort of free report, they’re probably, immediately be offered some sort of low cost initial offer to convert that lead from a prospect into a customer for two reasons:

One, because that dramatically changes the relationship but two, because if I paid to get that lead to the website whether it’s through a paid traffic like Adwords or Facebook or whether it’s SEO, you still paid somebody to do a linkbuilding and all that kind of stuff. So, there’s still cost associated with it.

So, you want to recoup that initial lead cost as much as possible so you can generate leads and break even ideally or just with a small loss.

And then from there, based on what they bought, then proceeding to not only straighten the relationship, provide lots of value, help them consume the products that they just bought because we know for a fact that you know, only 10 or 20 or 30 percent of people will actually read that free report that they’ve downloaded or go through that product that they’ve just bought but we also know that if they do read it or they do go through it, they’re much more likely to buy something else.

Because you’ve obviously delivered some value, you’ve positioned yourself in their mind, and you’ve probably given them some sort of information to move their business forward and so as long as you continue to do that, they’ll continue to buy from you.

So, it’s important to kind of just think through those steps – you know, what are the things, what are the goals that I want that a new person that comes into my world to go through and how do I set them on a path or on a course that leads them into that direction and more importantly, how do I acknowledge and anticipate when they steer off of that path, right?

So, for instance, we talked about, we talked a lot about metrics, and you know, things like RFM analysis which stands for Recency, Frequency, Monetary value and things like that.

But like, one of the key numbers is knowing what is your average number of days between the time you generate a new contact and then somebody fills out a form requesting some sort of information from you and they make that first purchase? Like, what is that time period in your business?

It’s different for every business but knowing what it is in your business, let’s say 32 days – so if you know that a new contact doesn’t buy something from you within 32 days then they’re probably not going to because they’ve kind of past the average.

Then you can kind of adjust the message and adjust the campaign to recognize that and either become more aggressive around the 30-day mark or you know, try to build more trust or try to give more value to encourage them to buy and there’s also different things.

But, it’s a matter of knowing some of those numbers and having things in place that will automatically adjust the conversation based on things like that.

Numbers that you know in your business are key, so you know, days from contact creation to first purchase, how many days it’s been since their last purchase, and you know, how much they’ve spent in total compared to the average customer you have in your list.

All those different things can be tracked and then you can build, kind of, we call them motion sensors so you can kind of motion sensors sequences around them so you know, if it goes past a certain threshold, something’s going to trigger off and try to move that contact forward in the direction you want them to go. Does that make sense?

James: I love that. Alright. Perfect sense. I guess, in simple terms, let me see if I’ve got this right in one of my sequences when someone buys something, it starts nurturing them with some follow-ups and then it goes to have a look to see if they have another one of my products and if, and if the person does, it actually follows them up with a different offer.

If they don’t have it, it actually moves them on to the next sequence which starts warming them up for the next product.

And I think, people might be, at this point, are saying: How do we get these numbers? What sort of tools do we use to get these numbers? Do we have to learn it ourselves? Do we hire someone to do it? What’s involved?

Getting the numbers
Teddy: No. I mean, you can do it in a real simple level. Just by kind of dumping some of the data from whatever shopping cart or see the running system you’re using.

Most of those systems will store not only the contact that was created, but also, you know, their purchase history and things like that. You can kind of dump that stuff out into Excel, and you know, for the low-cost where you’re doing it.

There’s also, different, you can see if your own system has APIs, there’s different API scripts that you can purchase or get creative. That’ll help run those calculations for you.

Or you can just take your list of buyers and you know, send them all to the, run memo for the script then it’ll go through the order history and populate this information for you in different fields and things like that. You know Excel, has kind of become one of your best friends in this regard in terms of doing some of this stuff.

And again, you’re just trying to get average so you have at least, some sense of what that number is for your business so you can kind of play around it.

But it’s exactly where you just specify, which is you know, if this, if they, if they bought this but they haven’t bought this then sell them that or else, if they’ve bought this and didn’t buy this other thing, then sell them that, right? And it’s that type of thinking – if this-then that, or else.

And if you can wrap your head around that and run that through your business through every step that you want them to take in their relationship with you, then that kind of helps you map out.

We usually use tools like LucidChart or you can use you know, Clif Mim and things like that but just sort of process mapping tool or you can use a piece of paper and just draw out boxes and errors.

But, there are some things you can do to visualize the process and break it down to different decision points of where a decision needs to be made or what to do with the person next. You know, that’s pretty valuable.

James: Yeah. My first memory of a decision tree was when I was about 8 or 9 years old, I was in a sailing race and I was involved in a protest and I remember my dad sitting there with me in a pen and paper and he goes, “OK, so we go to the protest and if they say that they are well aware of this then we take this argument.

If they say they aren’t, then we go down this direction. And if we ask them this and they say yes, then we do this and if they say no, then we do that.”

He mapped that down on a piece of paper. And I remember going to the protest sort of being armed with all the potential consequences of yes or no through each stage of the protest. In the end, I won the protest. But I imagine it also like playing a game chess.

If you have a very experienced player they probably know that if someone moves there, then I go there. If they move here, they I go there. And you can effectively replicate this with online tools and systems.

Teddy: Yeah. Absolutely. I think that was, you know, I got a kind of, it’s funny how our dads impact our lives. I think mine was pretty similar. You know, I remember my dad used to take me to this little chess where we used to meet at a Burger King restaurant once a week.

You know I go there and play speed which normally forces me to think quickly but obviously, chess in itself forces me to think two to three moves ahead so you know, I think that’s part of this ability to kind of create these logic trees for customers comes from.

Yeah. That’s really what it is. It’s a couple of things. It’s A, getting to know your customer better to, which is, so you can get to know them not by what they tell you but also by their behavior because usually their behavior will tell you a lot more than they will on their own, right?

So, even in a traditional kind of, let’s say somebody is opting in for a five-video series which is kind of a nurture video series.

Well, there’s going to be certain people who are going to watch that video series and consume it very quickly and there’s other people that are going to take their time.

Now, the people that want to consume it quickly, in most cases, they are constrained by the marketer’s system which is set out by default, you know release a new video everyday but you know, in the real world…

James: I’m just wondering, is there anyone in the planet who enjoys having videos with no player controls that gets slammed on your face, you know, one every few days like you know, just get me, get me to the audio button or get me the hell out of there, you know?

Teddy: Well, or not even that. Well, that’s a very valid point. But, by the same token, what if I want to watch all five videos right there and then and get to the offer,right? Versus, we have to wait a week for you to deliver them to me one a time… Right? So you could…

James: Yeah and just treat me like an imbecile. It’s funny because I actually deliver SuperFastBusiness members every single one of my recordings within a second of, when they access the community.

As soon as they order, they have instant access to everything that I have ever created because it’s up to them to find out which of these things are going to solve their problem now rather than for me to pretend that I can individually cater for all of these different people. So, these are fascinating topic for educators and trainers.

What is Life Book?
Teddy: Yeah. And what, like, so one of the things that we do for instance in Life Book. You know, because Life Book is kind of a guided process where you have to go through, you know, each video at a time.

You’re going through 12 categories of your life and find out what you want, why you want it and what you need to do to get it, etc. It’s a very powerful process but it needs to happen sequentially.

But, you know, we have all sorts of markers in there. Like we knew if you bought the program and you haven’t logged in like 2 days, there’s a sequence that was being triggered to “Hey, get in there. Log in.” And then as soon as you start the first module, it’s like you get a congratulations, you know, we’re tracking, did you start it?

And yes you started, OK great, “Hey, congratulations, I see you started it, blah blah blah. You’re going to love it.” And then when they finish it, it’s like “Hey, congratulations, you finished it. Here’s what’s coming out in module 2” and automatically releases the next module as soon as you finish the first one.

All of that was automated but also creates a very personalized experience that is normally recognizing your progress and rewarding you for it but also acknowledging if you’re falling off track and kind of kicking you in the butt and be able to “Come on, get back in there, get back on track” without having to follow a thousands of people going off the program on their individual phase.

This system is monitoring all that. So, that’s the kind of thing – to really focus on building. And you could do that in the front end as well with surveys and assessments. Surveys and assessments are great.

Even, you know, you can ask for different things, and you can ask for the level of experience like even in your staff, are they new marketer? Are they immediate marketer? Are they advanced marketer? And not like, it’s going to change normally the content that you deliver to them possibly but also the offers you make to them.

They are not going to need the hard to set up WordPress video tutorial if they are an advanced marketer. They are going to need more of this kind of stuff. Alright? Not wasting their time is just as important as providing them right kind of value.

James: I totally agree. I think it’s about helping people have the minimum amount of things to do to get the maximum result. So, a lot of this can be handled with tags. We tag the customer with certain fields and then we can build out automation sequences for people who make certain criteria of tags.

I hope I explained it correctly because that’s what I’ve been doing in the back of my system is creating segments or groups and only having the most relevant conversation.

One of my previous guests is Jake Hower has software Fused app and we were talking about triggering follow-ups based on how much of a video someone watches. Do you have a favorite tools that you use when you are clearing these systems for people?

Teddy’s Favorite Tools
Teddy: Yeah. Well I mean, I think, Jake’s tool is really cool, I’ve used that. That’s one of the tools that we’ve used. There’s a similar tool that’s more on the InfusionSoft specific side which is called PlusThis by a guy in sixth division that we’re friends with.

Zapier is a great tool for integrating pretty much anything with anything. They definitely have Infusoft integration and I think they just released their Ontraport integration which basically allows you to kind of integrate with over 250 different apps.

So, back in things like when you make an entry in your Google calendar, you can automatically, you know, send out reminder emails with your CRM.

Or whenever you post a new blog post you can list it for that and send out an email to your list and notify them that a new blog post is made. And, at the same time, publish it to your Facebook and Twitter and LinkedIn profiles.

There’s lots of different ways to not only automate. It’s the other thing that I want to stress to people that it’s not just about automating your marketing although it’s a huge leverage point but it’s how to automate the processes of your life whether it’s something as simple as scheduling an appointment. You know, even for this call, I sent you my calendar link, you were able to see what times I am available, and we figured out, you know, how to send emails back and forth.

There’s 1:00 work, there’s 5:00 work. You know, here’s my link, see my availability, you can schedule whatever works for you.

And so, and then, that automate, on the back end of my site, that automates, clearing the entry on my Google calendar, saying I will go to meeting, notifying my assistant, that we’re going to need to prepare for the call, all that kind of stuff just happens in just one automated process.

Definitely think about how to automate your marketing because that’s a high leverage point but then think about how you can automate just the things that happen in your business on a day to day basis and give yourself the freedom that you got your business for in the first place.

James: Productivity is such a topic. I actually, just before our call, I was doing my weekly meeting with my team which happens, it’s a recurring appointment in all of our schedules. It’s a set once, happens forever appointment. And it’s just so easy, you know.

Suddenly, you log on and all the other managers are there and you just have a quick chat about business and it’s such a way to streamline things.

Alright, at this point, let’s just come to a close and try to capture the biggest idea. If we’re really in a point where we don’t have a lot of automation happening in right now, I’d say, our typical listener probably has maybe a few thousand email addresses, probably a website that sells something, maybe a blog or possibly a podcast or an information product of some kind.

What would be the action steps that someone would implement to get going on this journey?
Teddy: Alright. I think it would be, number one, starting with the end in mind. So, clearing out, what are the things that you want to sell them and what is the logical order that they should buy those things.

And from there, work backwards of what is the ideal path that someone should take to buy those things and again, it’s offering whether it be they come to your website, they opt-in for something, they learn more about you, and then they start buying one product after another after another.

It’s very rare that someone’s just going to come to your website and buy everything that you have in one shot or buy your most expensive product after that.

Think through what the ideal path is, of this is what you would want them to do, and then start thinking of all the deviations. Alright? If I want them to opt in and they don’t opt in, what do I do?

Maybe I retarget them. If they opt in and they don’t buy the first initial offer, what do you do? You create some bonding, you build some relationship.

You make that offer a couple of more times and when they don’t buy that offer, then you move to a different offer or send them to a survey to figure out what they’re going to buy. Things like that.

So, it’s just a matter of kind of thinking through that process and map it all out using a tool like LucidChart or you know, Google Draw, or a piece of paper, you know whatever works for you that is easy to split. Mindmap, some people use. Think through all those different decision points and then figure out which system.

InfusionSoft, Ontraport and other systems
Teddy: You know, which system is kind of a big deal for a lot of reasons. One, it’s becoming harder and harder and harder to move your email list from one company to another.

The span, the deliverability, and all that kind of stuff. Unfortunately, you may start out on something like Aweber and then realize that you have to build some sort of automation and things like that.

You may need to jump onto Infusionsoft or Ontraport. And, then you have, it’s not that you can’t import your list but you got to inadvertently lose some names and it’s a hassle, a big waste of time and so you want to purchase this system that you’re going to need versus the one that you can afford right now to a certain degree.

Sometimes, just stretching yourself a little bit to pay for the bigger, the higher end system will force you to do the other things that are necessary to cover that cost. It will force you to make a new product. It will force you to make your traffic convert. It will force you to think through how to leverage it and get a return of investment.

I’m not saying that you should put yourself in the portals or anything like that. I mean an average system like InfusionSoft or Ontraport costs about $300 a month.

You can get it a little bit cheaper but for all the other features you’re looking about $300 a month, InfusionSoft has a setup fee, Ontraport has, a couple of thousand bucks. Functionality wise, InfusionSoft will be easier to graph because it’s more graphical user interface.

Ontraport is more, if this-then that type logic. So, there’s pros and cons to both of them but at the end of the day, they’ll both kind of accomplish what you’re trying to accomplish.

And again, you need something like ActiveCampaign which is lesser known but it has a really good powerful marketing automation engine. The issue is that only emails so it doesn’t include shopping cart, doesn’t include affiliate management, and anything.

And ideally, to build the best system that you can build, you’ll going to want all your order information and customer history and affiliate information all in one place so that you can have all that data at your disposal when you are setting up these logic trees. But that’s pretty much it.

If you go to my website, InfoMarketingSystem.com, you can download my e-book for free which is “How To Create a Sales Vortex” that sets in prospects and converts them to lifetime customers and that’ll kind of walk you through some of the different campaign sequences are, what the messaging in each sequence looks like, how to create lead magnet offers, some of the tools that we use to kind of build those stuff and if you’re going to be in James’ SuperFastBusiness Live event, I’m kind of digging deeper into those for you to take deeper understanding.

James: Very cool. Teddy, you’ve been super generous with your time. And I’m really looking forward to having further discussions about this. I’m feeling that I’m on the cusp of automation.

I’ve certainly know the big difference between going from the straight sort of blog email list, general bucket of customers to having some clever things happening in the business, scaling a little bit. So, I think, this sort of things that you are doing hold to the key of my future growth as well. So, thank you so much for sharing your ideas.

Teddy: Well, my pleasure man. I look forward to helping you figure that out. And I look forward to surfing and having a great time in just a couple of weeks. Hopefully, we’ll see you guys out there and I’ll definitely see you out there, James.

James: Thanks Teddy. So, that’s Teddy Garcia from InfoMarketingSystem.com. He also gives away a book, “How To Create a Sales Vortex” and it turns your prospects into high value customers. So, check it out and we’ll be back with another episode soon.

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