In this episode:
00:27 – What is the one main thing?
00:48 – Getting the things you want out of an experience
01:02 – Are you setting up recurring retainers in your business?
01:38 – Keeping squeeze pages simple and relevant
01:56 – Testing different variations of your squeeze pages
02:02 – Measuring the lifetime value of a customer
02:21 – 8 Profit Tips are available in JamesSchramko
James here with an internet marketing new update and we’re going behind the scenes today as I’m at the shopping center here. It’s called Val d’Europe it’s a really large shopping center near Disney Land in Paris. I’ve just got myself a chocolate waffle and I bought myself a new bag and it’s got something to do with this episode. So tune in.
Okay so this week I asked SuperFastBusiness members, what is the one thing that you get from SuperFastBusiness that makes it worth your membership fee? I’m really curious about how you get the best value. And we’ve had some wonderful responses. It’s all to do with relevance how close the topics we talk about are to the business that people are doing.
Just like me coming to this shopping center to get my bag and my chocolate waffle. These are the exact things that I came to get and they really satisfied my trip here. It was worth coming just to get those things.
The retainer model.
Are you putting the retainer model to work in your business? It’s a really easy upsell to get a recurring monthly fee just so you can be on call when people need your help. It doesn’t mean that you have to use all those hours all the time. In fact most of the time customers will never even call on you. But they’re paying a fee just in case they need to.
I’ve been using the retainer model for the last 5 years straight and when you have a number of clients on a few thousand dollars a month, it could be a 6 figure a year income just like that without having to do too much effort but tapping into things that are naturally easy for you to talk about.
What about squeeze pages?
Here’s my tip for squeeze pages this week. Simple is often the easiest. Make it the most relevant thing that you can offer for your customers, keep it simple, keep the design nice and clean, and it’s easy to understand. As Steve Krug would say, “Don’t make me think.” But above all, make sure you test. Try different variations so that you get the best percentage you can.
Another thing on squeeze pages, measure the lifetime value of the customer, not just the upfront opt-in but the long term purchase percentages because they will be different. Even though you might have a high upfront opt-in, they may not buy which is something I found with free reports. A training sequence might have a lower opt-in but they end up buying more.
Dan Norris posted some 8 profit tips from Derik Sivers this week which are fantastic and I recommend you check them out if you are a member of SuperFastBusiness.
Alright that’s all I got time for because this chocolate waffle isn’t going to eat itself. I look forward to catching up with you next week.
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