James Schramko here. Today I want to share with you a way that you can have customers saying nice things about you.
So there’s this fairly obvious thing that you could do, and maybe you’re not doing it right now. And if you’re not, then you’re in for a treat. That is to ask your customers if they would say something nice.
Generally you can put this as an email follow-up sequence, you could have it at some point in the cycle when you’re helping someone solve their problems. I certainly know that at the high-level customer mark, I’m asking my customers before they renew at six months how it’s gone and if they’d like to make a comment about that. And all of them are happy to contribute some nice words to put on my homepage or somewhere in my sales material.
And I feel like I’ve earned it at that point. So I wouldn’t ask too early. I’d make sure you’re getting a success for your customers, and then ask. And by the way, if a customer ever sends you an unsolicited testimonial or replies to you privately about what a great result that you have been able to achieve for them, ask them if it’s okay to publish something like that.
And you can use that on a book cover, you could use it on a sales page, you could ask them to post it in front of other members, either publicly or within your membership. And it’s a great way to let other people know that you are getting results. And the reason it’s so powerful is it builds trust, and it is a case study.
It’s a demonstration of what you’re able to do rather than you saying it. If your customer’s getting the results, then you become the guide and your customer has become the hero, and everything will work smoothly. I hope you’ve enjoyed this tip today.