LeadPages co-founder and whispered Steve Jobs successor, Clay Collins, is back to talk about the recent changes within the company, product updates and a reward to anyone who can dethrone James’ number one template.
Topics discussed in this podcast:
01:47 – Benefits of strategic partnership
04:25 – The conversions aspect of LeadPages and Clay’s PDF tip
08:46 – The highest-converting webinar registration page
10:50 – Clay Collin’s ultimate challenge!
12:44 – LeadPages new feature update
15:23 – Expect more integrations
16:20 – Making things a lot simpler
18:19 – What has funding done for the company?
25:34 – Making Grange
30:59 – Clay’s previous company expectations
32:26 – “Senna” – the documentary film
33:53 – Freebies for listeners
Add customized opt-ins related to your content. [Click To Tweet].
Analytics stats are indicators of your return on investment. [Click To Tweet].
Overcome what’s holding you back and just get started. [Click To Tweet].
Speed is an important factor in a competitive environment. [Click To Tweet].
Your greatest competitor is you and your mindset. [Click To Tweet].
James: James Schramko here from SuperFastBusiness.com. Thank you so much for coming back and listening to this podcast. As you know, I love to interview business experts to find out their take, and all of these podcasts are absolutely free. What I want to do is to serve the business community, to put some good ideas out there, to inspire other entrepreneurs, and to help you grow your business as I communicate what’s working in mine.
Now one of the greatest innovations that I’ve come across in recent times is this LeadPages technology. I’ve become very good friends with the inventor, the founder, the man, the extraordinaire, and that is Clay Collins, who I’ve had back on this show many, many times, and that’s because he always delivers. He’s always got something new, and I’d like to welcome to the show Clay Collins.
Clay: James, thank you so much for having me, I feel very at home here, and I think I actually enjoy being on your podcast more than I like being on my podcast, so thanks for having me back again.
James: Well, I’ve got a warm comfy chair and milk and cookies in the corner there for you, so enjoy the ride. Now I’m not even sure what to call you these days. You’re like a fancy, funded, VC-backed super company now. What’s your company called?
Forming strategic partnerships
Clay: So the company’s called LeadPages. Recently we raised $5 million dollars in venture capital, and it’s not something that… I’m proud of what we did to receive the funding, but I’m not proud of getting funded, per se. I think what was pretty amazing was not that we got funded but the size of our bank account when we did get funded.
We didn’t take this money because we needed the money. We did this because we wanted the strategic partnerships that came with it. And a whole host of other things. I’m still a bootstrapper at heart, and in a lot of ways our approach to business is very bootstrappy.
So it’s something that is going to help our customers a lot, and I like to say to our customers that this gives them even more of a right to complain about the additional features that they want, and to advocate for their pet features down the road. So I’m super proud of what we did to get here.
And one thing that, you know, when we got funded by the Foundry Group, which in my opinion is one of the top three early stage venture capital firms; we were in TechCrunch, we were in VentureBeat, we were in the Wall Street Journal, we were like in all these places. And on one hand, I’m grateful for the PR opportunity, right?
It’s something that I’m glad we have, but on the other hand as someone who still identifies as a bootstrapper and thinks like a bootstrapper, I’m very sad that there’s these built-in PR opportunities for venture-backed companies that bootstrapped companies don’t get, that when a venture-backed company raises money, they get to be published in all these significant places, and honestly, when we were bootstrapped, there were things we did that were much more significant than getting funded that we never got PR coverage for.
So I have mixed feelings about sort of people congratulating us for getting funded but I don’t have mixed feelings about whether or not this was the right direction for our company.
James: Right. Well, you’ve made it clear that you were already making good money and you had explosive growth and if someone were to go back and listen to our first discussion you would’ve sort of got that early germination. You know, you had the LeadPlayer I think was our first chat and then you progressed into LeadPages. The thing about LeadPages that’s so cool is that it forces you to have an offer. You have something that you can measure.
You get an opt-in and you are able to then track that opt-in and to see how much sales it’s making and you’ve got these built-in analytics tools and the ability for a customer to hold you accountable for return on investment. That’s why I love the tool because I can now take my offer and I could put it in the most popular places on the side of my WordPress blog, in my Facebook page. And the ability for a customer to see what they’re getting is such a revelationary thing which wasn’t so prevalent with the video player.
Sure, you can see video players or whatever but to see an opt-in percentage and just see that funnel grow into a customer is exciting. So, I’d love to talk about your take on the conversions aspect, the tools that you’ve given customers to be able to see that.
I also want to report back in from our last discussion, the PDF tip you gave me to put the transcription in a PDF even though it’s published on the post, we’re still getting opt-ins over 60 percent, sometimes over 70 percent but almost always over 55 percent for that one thing and I had my record 30-day opt-ins and I’m sure that it’s a result of that because I’ve pretty much was travelling for the whole month so it’s not like I was sitting here 9 hours a day driving people to that page.
I was just doing my usual thing maybe even a little less – just a piece of content every few days, doing what I call OwnTheRacecourse which I give away for free on this website. But that was a record month and I think it’s this highly segmented, targeted opt-in of which I’m tracking interest now so I know that when I build out my sequences later around customer preferences, this has been a fantastic innovation. I encourage listeners: make sure you’re doing this on your site.
Clay: It’s really cool because you know, as someone who has influence over the software product we get to use it ourselves and I actually had the same experience. So everyone who’s listening, if you listen to the previous podcast or the previous thing that James and I did together, I kinda talked over this kind of revolution that happened on our website where we were able to triple our opt-in rate across our entire blog by offering, with every blog post, a customized opt-in that came just with that blog post and we created some features in LeadPages around this.
And for the first time in years I had a…we had growth that was this big in our opt-ins and it sounds like James, you’ve had some similar experiences. So I’d encourage everyone to go and listen to that previous video that we created around creating a customized opt-in with every blog post because it has been huge and it really just goes back to kind of what drives us as a business. We have combined in LeadPages, we’ve combined one, an analytics tool, so it makes it very easy to track opt-in rates and things like that in LeadPages.
So we combined an analytics tool, a split testing tool and a landing page builder. And, I noticed that as much as we hear about the importance of split testing and analytics and tracking, that so often getting that code on all your pages and running the split tests, it’s very, very difficult when you’ve got a separate analytics tool and a separate split testing tool and a separate landing page builder and by combining these, we’re trying to make people obsessed about their opt-in rates and about their split tests.
And so that’s the upside is that there’s that benefit but the downside is that everytime someone logs into LeadPages, they’re seeing analytics on their pages. And so what that means is that we have to provide ROI if we want to maintain our customers because every day, they’re opting in and they’re seeing or they’re logging into LeadPages and they’re seeing how many opt-ins they’re getting. They’re seeing their conversion rates.
And we only exist and survive as a business to the extent that people look at those analytics and determine that they’re getting their return on investment on money that they’re paying for LeadPages. So we’re obsessive about those stats and for better or for worse, we’ve made them available to everyone. And so, we as a platform are sort of accountable to those stats.
Sort templates by conversion rate
James: But you also share it right? You’ve got crowdsourced templates, I know that I put a template in there, other people have and you can actually sort by conversion on all of the different templates you’ve got. So, I’m just wondering what that marketplace looks like these days.
Clay: D**n you Schramko! So, one thing you can do in LeadPages is you can sort the templates in LeadPages by average conversion rate so it means across the entire LeadPages platform, you can sort and see which templates are producing the highest opt-in conversion rate. And funny enough, the webinar page from James Schramko is getting the highest conversion rates.
So, we’ve produced like over 50 templates now inside of LeadPages and the one that you gave to us is beating them all. And you know, I have mixed emotions about this. On one hand, I want to win right?
But on the other hand, I’m glad that all of our customers have access to your webinar registration page template because it’s out-converting everything else and it is oh, it gets under my skin because the highest converting page across all of LeadPages is your page and the highest converting webinar registration page template is yours and the highest converting opt-in page is one from Charles Kirkland.
And so, as much as I’d like to pride myself as being really good at this stuff, it just kills me that you and Charles, obviously both complete pros, are dominating in these two categories. So, I’m trying to beat you. And so, personally, I’m trying to beat you and…
James: We’re all trying to beat ourselves, too you know. It is a conspiracy you though I have to be open and tell you that Charles Kirkland is a member of my SilverCircle and he drives a lot of traffic.
Clay: Oh God!
The Clay Collins Challenge
James: The two of us are like very inspired to have the best converting pages, the best lead funnels and I know that there’s probably a bit of interest. I reckon if you put a challenge out there Clay, you will probably get someone to knock off our template.
Clay: So, here’s my challenge. If anyone, and you can give this to me in any way OK? If someone gives me a PSD file, so it’s like a design or a JPEG but basically a landing page design or an HTML template for a landing page and we implement this and it beats James’ template across LeadPages, I’m awarding $3,000. So if I can’t beat you Schramko, I’m going to fund someone else who does.
And personally I’m trying to knock you off but if someone else does, I think you need to be dethroned for a bit. If only to motivate you to give me something else.
James: It does motivate me. You know like many years ago, I’d refined the Belcher Button and I had the Schramko Button that out-converted the Belcher Button. And I made it available for download and it was inspired by the Belcher Button. And then, recently at the Ontraport conference, I shared my affiliate sequence which boosted my affiliate commissions a thousand percent.
And you have some insight into my affiliate potential for a business so when I concentrate on something, I can really inspire results. And they’re now sharing that with Ontraport users who sell one or more sale of their product.
James: So, I want to have the highest-converting, the most successful, the most profitable sequence, device, technique in every field. Sure, let’s bring it on. We’ll publish this episode. I’m sure you’re going to get some submissions and every one who is a LeadPages customer will benefit when that template gets beaten because there’ll be a new standard.
So, I celebrate the progress of the entrepreneur. What else have you got coming through the system for us?
More new stuff rolling out
Clay: Well, one thing we’ve got coming is that Justin Brooke who works with Rich Schefren just posted a competitor geared page so we’re going to do that. But sort of on a different front, we recently added the ability, at least with some templates and we’re rolling this out on more and more templates each week, but we added the ability to collect additional fields.
So, if someone wants to collect like zip codes or they want to add a survey to the opt-in box or ask people what their favorite color is or have some radio buttons and things like that, we’ve added that. So, somewhat surprisingly we’ve grown to multiple thousands upon thousands of customers with only the ability to collect name and email but I’m happy to report now that people in the real estate industry can now collect zip codes and addresses for people who opt-in and people in the insurance business can collect other fields as well. So, it’s…
James: Yeah, I want to be collecting phone numbers for SMS.
Clay: Yeah, absolutely, absolutely! So we’re super pleased that we’ve added this and it’s something that was a long time coming. I think it was one of those things where we wanted to do it in the right way. You know like Apple kind of remarked that a lot of people were going to do this watch thing and Apple didn’t just want to, and I don’t purport to be Apple or Steve Jobs or Tim Cook or any of these people but I…
James: Come on, Clay. Everyone knows you are the new Steve Jobs. Like, look at you on this trajectory. Everyone talks about you behind your back: (stage whisper) “Clay, he’s like the next Steve Jobs.”
Clay: Well, it’s fun to be here. It’s a fun run. We’ll see how long it lasts but you know, like Nokia for example. It came out with the phone first and a lot of people came out with the mp3 player before Apple came out with the iPod. And so, we’re less concerned with doing things first and more concerned with doing thing them right.
And so, I think people are going to be super pleased with the way we’ve allowed people to add multiple form fields across all our integrations and we wanted to do it right and we’re just starting out with this solution and we’re going to make it even more robust over time. But we’re glad people don’t have to wait anymore to collect a zip code or a phone number and address field or all of these things.
James: And also if you use sales pages, you can easily link to a payment processor or shopping cart.
Clay: Yeah, I mean you can absolutely, yeah! So some things require integrations and other things don’t. So for example if you want to just link to PayPal and take payment on PayPal, you can do that. It doesn’t require an integration.
Our preference is that when we can do an API-level integration that we do it and we just hired someone who’s going to be doing nothing but integrations so we expect to add 20-plus integrations in the next six months or so. So look for us to add a whole lot of deep API-level integrations including with payment processors. But that said, we support every single shopping cart and it doesn’t require an integration for that to work.
A lot of times people ask for integrations when an integration isn’t necessary, right? It’s just a link that you need.
Promoting without a website
James: It’s not good people like to make things harder than they need to be.
Clay: Yeah, I think they do. I think they do.
James: It’s like technically, they don’t even need a website. They just need a LeadPages account, drive their or maybe redirect their domain to it and they are in business. They can now be offering the ability for someone to join their list or to be contacted.
So, it really is like the shortest possible path to having an online presence with an offer is to have a LeadPages account. That’s it and then beyond that is like optional.
Clay: Yeah. I mean I see people all the time getting ready to launch their product and they don’t even have a domain yet. They just kind of like published the page on LeadPages and they’re driving like Facebook traffic to it. And you know it works out really well.
People like to make things really complicated like for example: a lot of times when people are going to launch a product, the first thing they do is obsess about the logo and what should be on the logo and it’s just absurd right? The last thing you should be thinking about.
James: It’s absurd, it’s like the business cards or the shop front signage.
Clay: I know. Oh yeah!
James: Like the big phone board that goes behind the counter for their staff and this office and they don’t even know what they sell yet. So I’m like “Woah!”
Clay: We have over 7,000 customers now and I’ll tell you this. Oh, we have 7,000 customers now and 5 million dollars in venture capital, not to mention the money that we already had in our bank account, I still don’t have a business card. I think we just ordered some now, so I should get some in a few days.
And when we first launched, everyone said they hated our logo. People might still hate our logo. But I started thinking about this and I was like “You know what, the New York Times logo is a font. The Google logo is a font. Time Magazine’s logo is a font. Facebook’s logo is a font.”
Like if you want to come up with a logo, just go into your WordPress processor, pick a font and type out the name of your brand and just be done with it. And that’s kind of the approach we take with these things is just like “just get started!” and it’s people’s ability to B.S. themselves and to thinking that they’re not ready to do what they need to do that I think holds them back you know.
What has changed?
James: Alright so, I want to tackle this line a little bit about this is a mindset thing. What has changed for you since you have become funded? Does it make you feel different as a business owner? Has it put you under different pressures having this rapid growth or entering into new zones?
Clay: Yeah, it’s a really good question. We raise funding for a few reasons. One of the reasons was that we were growing so fast and hiring so many people. We were profitable and our profit margins were increasing but I just wanted that extra insurance there that in good times and in bad, like I knew we had a little wiggle room.
I also wanted to spend more into our profit, so I wanted us to be profitable but I didn’t want us to optimize only for profit. So now I feel comfortable like, basically breaking even as a company. We can reinvest a hundred percent of what we make back into the profit as opposed to having to hold more and more of that back every time we hired a new employee so that we could self-fund our own runway.
I also feel like we get to think out a little bit further in advance. So before I’d be thinking out maybe 1 or 2 months and I can take on a certain amount of risk in terms of what we’ve experimented with. Now I feel like I can think out about 6 months out in advance and strategically I’m thinking like 2, 3 years out in advance but in terms of like tactically in our marketing, I’m thinking 6 months out in advance and I’m able to take bigger risks than I otherwise would.
But in terms of how this affects customers, I really want to say here that not much is going to change from our customers’ point of view other than improving our customer service, I think we have good customer service but it’s going to be even better and sort of the rate of progress of features that are added to LeadPages. So we’re going to be adding features faster and the platform’s going to get much, much better for you.
So the funding we took, it was for a minority non-controlling stake in the company and so it’s not like all of a sudden someone is going to come in and start telling us what to do. We are still a product, hyper-obsessed about our product and hyper-obsessed about our customers and instead of like only having 20 people hyper-focused on you, we might have 30 people or something hyper-focused on the product being awesome and you getting more success and getting more customer support and service and things of that nature.
The bootstrapper’s perspective
James: Well, I love how focused you are on that customer stuff and we were talking a little bit earlier off-air about some customer sequences that I’ve been rolling out that really capture the customer in the right window to be able to give them a better service and I’m going to share those templates with you and I hope that somehow benefits the community as well.
So, what sort of information do you get access to when you get funded? I mean, obviously there’s money but you’re doing this for the advice, the information. What’s the big shift that you get access to that a bootstrap company is missing out on? Maybe you can rephrase it as a couple of tips for bootstrappers that you’ve now learned.
Clay: Yeah. You know what, I think that honestly, like I said before it’s about the relationships. I wouldn’t say that there is… I can’t really distill it down to a number of points and it’s not that bootstrappers can’t get access to this information, except it’s probably a little bit harder to get access to the information and it’s harder to get someone who’s grown, honestly without giving up some level of equity, it’s hard to get someone who’s launched multiple billion-dollar companies and done multiple IPO’s with a SaaS business, with a SaaS software business.
It’s hard to get that kind of person to hyper-focus on your company without them having a significant stake right? So like, someone who’s had multiple billion-dollar exits, probably isn’t going to care about the average SaaS startup if they’re getting like half a point or a point of equity – a percentage point of equity. Like, they need a majority stake and they need to be, not a majority stake, but they need a significant stake.
James: So you’re basically buying. You’re buying access to proven templates, framework systems, thinking and it’s like getting a hitmaker on board who’s going to get you a bigger whole sum even less the part that you give back.
Clay: Yeah, I’d say this is primarily about speed. So, there’s this guy, Paul Graham who writes really amazing essays. He’s the guy who started Y Combinator and he has this interesting essay called “Startups Equals Growth” and the truth is that everything that we’re doing, we could do without venture capital but it wouldn’t happen as fast. And this is primarily about speed and often speed matters in competitive environments.
In instances whether a network affects and they’re kind of like winner-take-all types of things. And I don’t know that the market we’re in is a winner-take-all kind of thing by any means. I think there’s a space for a lot of people but this is primarily about speed so this is about speed of access to other people. So for example there was a key CEO of a company that I wanted an introduction to.
I went to Seth, the guy at the Foundry Group, one of the venture capital firms that invested to us and I said “Hey, do you know this person?” and he was like “Yeah, I actually stood on the board with someone else who’s on their board. Let’s just do an intro.” And that happened incredibly fast. I got that intro.
I went to someone else that was in their portfolio companies and actually I went through the whole email list of people that are CEOs and executives in their companies and I said “Hey, I need a SaaS dashboard for this very specific kind of business and can you help me out with it?” And I had like 10, 15 responses immediately of people who were doing like 7-8 figures a month, talking about their growing pains, what had happened, how it happened.
And so, these are things where I could have struggled for intros and I could have struggled for these things to happen or I could have struggled to get the capital together through bootstrapping to make some of the hires that we’re making. But I’m glad that we’re able to speed this up a little bit and I’m happy to give up a non-controlling amount of equity to get access to the money we have to and most importantly the advice that we have and the speed of the network to make these things happen.
So I still feel like a bootstrapper at heart and I am by no means saying that you can’t do what we’ve done without venture capital. You absolutely can. It’s just about sort of the route you want to take and how you want to go about doing it. There are some very controversial opinions about venture capital, pros and cons and I really don’t want to, and I know you’re not trying to get me into this, but I don’t want to…
James: Yeah, like put it this way. I’m in the camp where I couldn’t care less about venture capital or have someone give me money. I’ve had people try and give me money but I’m all about no compromise and I’m happy to take a long approach. I’m making Grange here. I don’t care if it takes me a while.
James: And I think my greatest competitor is me and my mindset. So, I’m not in the same space as you with SaaS software where it’s a speed race or whatever. I’m in coaching and I’m in services which is always people-heavy and my team are amazing with websites and stuff. So, I don’t really know your space. I’m not into startups.
One of my recent guests was Dane from TheFoundation. We were talking about the part where someone starts and gets it up to the point where I’m interested in helping them grow their business. So I work with the business growth market but yeah, it’s not my sphere.
It’s not the world I work in which is why I’m interested in finding out about it through your eyes but I have no stake in the ground of it, no real position on it. I don’t love it or hate it. I really don’t know about it.
The nature of venture capital
Clay: Yeah, I mean there is. People who’ve been extremely burned by venture capitalists and then there’s people who’ve had a great experience in and you know I really think that people saying that it is good or bad; it’s kind of it’s neither. It’s almost like saying marriage is good or bad. Well, the truth is that marriage is millions of things to millions of people and there are so many different ways to do it.
And the nature of venture capital investment is you can draw up the arrangement to be any way you want it to be and there’s a lot of room for creativity and for making something that it’s mutually beneficial and I think it’s important to remember that the nature of venture capital and VC investing has changed a lot recently. For example, the docs have become somewhat templated and standardized, like entrepreneurs have gotten together and agreed that certain sex… uhmm…certain types of financing docs.
James: Easy going there man. We got to watch our explicit label.
Clay: Certain types of financing docs are like, entrepreneur-friendly and they’ve been vetted by the startup communities. So if you want to do a deal, if you go with certain docs that have been mutually agreed upon, you don’t have to agonize over every single detail. Like, these things have already been worked out.
And, you have the sites like TheFunded. I believe it’s called TheFunded.org (TheFunded.com), you can just search for TheFunded but it’s a website where entrepreneurs rate venture capitalists that they’ve taken investment from after the fact and you can see which venture capitalists tend to be controlling, which ones tend to be mean, which ones are really cool even when your business isn’t going so well. And you can see how they do business.
There’s report cards that go both ways. And so, the space is much, much different than it has been and I’m optimistic and I can say that we’re not very far into this relationship but so far, it’s going extremely well and we’ve already gotten a ton of value out of it and I couldn’t be happier both with the Foundry Group and Arthur Ventures and also with kind of the process and what it’s allowed our company to do. Even though ostensibly, we didn’t need the funding, it sort of freed us up in a lot of ways.
James: So if you had to do it all again, would you do the same?
Clay: Yeah, absolutely! I wouldn’t change a thing. I absolutely have no regrets at this point in time.
James: And you knew this for a long time. I can remember very early this year you’re heading off to Silicon Valley with stars in the eyes. Like you love that stuff don’t you?
Clay: I think that there is a community of people that are mobilized around focusing a lot of capital around interesting problems, mobilizing it very quickly and creating a fast growth.
James: It’s fun isn’t it? It’s exciting.
Clay: It is fun and it’s more of a mindset than anything else. I think it’s less about technology and more around an approach to thinking. Like if you look at companies like SpaceX and Tesla like these aren’t software companies but yet they come from the same problem solving approach that has emerged from Silicon Valley, the mobilization of capital that happens there, around interesting ideas and it’s a fun place to be and there’s a different group of people that exists there.
They are no better or worse than for example, the Internet marketing space and I still love Internet marketing, obviously it is where we operate and I still go to those conferences. I still like going to affiliate summits and hearing about different ways that people are sort of testing things and different problem-solving approaches so I really love the hard-core like income hacking Internet marketing world, kind of this startup world as well and I’m basically going to go anywhere with their interesting ideas that push me to think bigger because I think when we do that, our products get better and helps everyone else.
James: OK, so on think bigger we’ll wrap it up here. Did you imagine that your business would be this size at this point?
Clay: No. I hoped it was or I hoped it would be and energetically, I felt that it could be. You know when we launched in January, I didn’t think that we would be here this soon and I didn’t think we’d have the penetration that we have. But I’m also not wired to celebrate success very much so all I’m thinking is hey, this is awesome and it’s working today but what do we need to do to make sure we’re still providing value and growing this fast a month from now?
And I stay up late at night and think about what’s going to happen two years down the road. I think I enjoy the process a lot more than I enjoy any particular victory. I remember the day when we closed and that $5 million was wired to our bank account and I basically just passed out in exhaustion.
I wouldn’t have it any other way. That’s kind of the way I operate but that to me wasn’t the celebration. The celebration was a thousand different milestones that happened in route to that happening.
James: Yes that’s it. The event that the money in your account, that is just an external label or recognition of all the stuff that went prior to that really. Have you seen the Senna documentary?
Clay: No. It’s called the sinner?
James: Senna, S-E-N-N-A after the racing driver
Clay: Oh, interesting.
James: He would race the car to its absolute limit even if he was 10 laps in front. He would not just safely coast to win. He would just drive to 10/10ths. There’s nothing in between, like he wouldn’t have a bar of the current Formula 1 where you have conserve tires and go slower than you really can.
I think you’d really enjoy that. I’d love to hear what you think when we catch up on the next call.
Clay: Yeah, I’m definitely have to check it out. I think it’s what you said earlier when you said I am competing with me and that’s how we’d like to think as a company. I know there are businesses, like commodity software businesses, we’re not in the business of competing with someone else to create another product.
James: You’ll lose when you compete with someone else because it means you wish you were them. It means that you’re deferring to them and we can only hope to optimize ourselves to lift ourselves up to be even more value-creation machines than what we are now and to get that sense of satisfaction of putting it in. I know what if it’s like to hit your head on a pillow, tired at the end of a long day, doing stuff that makes you feel rewarded so I could totally relate to what you’re saying.
Clay: Awesome. Awesome.
Free templates available
James: Now, let’s give something away to our listeners. How about we give away the webinar template that people could go and have a play with if they’re not fortunate enough to have a Leadpages account?
Clay: OK cool. So we recently added a couple of new webinar registration pages that are part of my mission to dethrone James Schramko here. So basically, I took our highest-converting webinar registration pages and there were elements of them all that were working well. So for example, a very high call to action. Even a call to action on the header has worked really well.
Adding a countdown timer to things – all pages with countdown timer out convert pages without timers so it took the style of your page James and I added a countdown timer to it and I added a high call to action and we added the space for people to post more bullet points and so there’s this template that I think is going to dethrone you. It might not because dam* it, you’re doing something right here. So it might not dethrone you but let’s give this away to people.
In fact there’s two different ones that you can give away to people. You still need to code your own integration and make it integrate with WordPress and if you don’t want to do all that yourself, Leadpages is just $37 a month but we’re still going to give these templates away.
James: That’s a bargain at that plus I give a bonus away, plus if you buy it from me, I’ll give you one of my recordings at one of my events. There’s a whole lot of stuff to choose from at buywithbonus.com
James: That would be great. If you flick that over to me, I’ll be making it a download. I’ll be using that special interior email that we talked about so that customers can experience that.
Clay: Cool. Well everytime I hang out with you James, our business team seems to get better. I don’t know what happens but maybe it’s like osmosis. I feel like there’s this correlation between how much time I spend listening to you and how much money is in our bank account. So it’s not osmosis that you say smart things and we actually implement them and we’re trying to just scale you.
Maybe that’s what LeadPages is: it’s like we’re trying to scale James Schramko ‘cause you give us a template and we put it in Leadpages and now, thousands upon thousands of people are now using that to get better opt-ins for their webinar. So maybe we should just create more software companies around scaling everything that you’ve thought me and we’ll all make a lot of money.
James: Well that’s a lot of fun. Clay, you’re too kind as always… I want to thank you. One thing that listeners could not possibly notice is that we recorded some stuff earlier and completely lost one side of it and whatever crazy time it must be, midnight or something where you are, you said, “Hey let’s just record again.” That is a remarkable spirit.
It’s such an amazing thing that I don’t think many people would do and again I want to say thank you for that and let’s get this up there, send over the template and I’m going to send you some of our little customer follow-up sequences and we’ll hopefully catch up on our future episode and talk about what explosive growth, what amazing features are out from LeadPages. So thank you so much Clay Collins.
Clay: Oh I can’t wait to get these templates into people’s hands, and doing this again was such a pleasure so it almost felt like a happy coincidence that I get to talk to you again James. Thanks for everything.
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