Some marketers are happy with 5% email broadcast open rates and others achieve 25% or much higher. The difference? The relationship with the list according to copywriter and conversions expert Alexi Neocleous. Should you hammer your lists with up-sells and down-sells? Or work on the lifetime value of the customers instead? - Watch this short video:
This video is an extract from James Schramko’s SuperFastBusiness event
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Have a positive relationship with your customers
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