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It’s been our annual custom at SuperFastBusiness to gather the most popular episodes of the year before and see: which guests did our listeners most enjoy? Which discussions struck a chord? What topics were most useful to our audience?
It’s a helpful exercise that gives us some basis for upcoming content. And no doubt it’s interesting as well to you – our listener, so you can see what’s worth checking out on the blog.
Here are our top 10 most-downloaded episodes for the year 2021.
10 – 834 – Turning Your Hobby into a Business
What if you could build a successful online business teaching something you know and love? Musician Steve Mastroianni did just that, and wrote about his experience to help other people do the same. Hobby Boss was his second book, both the second he’d written and the second he’d talked about on the show. In this appearance, he shared the purpose and story behind his latest title, and laid out both the rewards and the real challenges of monetizing your hobby, something everyone must have dreamed of doing at least once. And with such a relatable topic, it’s no wonder 834 was one of last year’s most downloaded episodes.
9 – 848 – Why You Resist Risk and More… a Mindset Discussion with John Assaraf
What we achieve in life has a lot to do with how we think. John Assaraf is a researcher, entrepreneur and author, and he got there by making radical changes to his mindset. He owns his failures together with his successes, and is very open about them in his book, Innercise: The New Science to Unlock Your Brain’s Hidden Power. John now specializes in brain retraining and mental wellness. One of the biggest challenges in what he does is the built-in human resistance to risk, which he explains in this guesting. If you think your mindset is in the way of your success, this episode could inspire you to make much needed changes in your thinking and your life.
8 – 798 – Predictions and Marketing Trends for 2021 – The Get Clients Series
2020 was, by all accounts, an unusual year. It had people looking to 2021 with either hope or worry. Running a marketing agency gave Will Wang of Growth Labz an educated perspective on the industry trends that would develop or continue. So James invited him to offer his expert predictions on the year to come. From Facebook to partnerships to lumpy mail, they went over the areas most likely to drive business and marketing in 2021. Their talk obviously resonated with listeners wanting to know what to expect from the new year. Visit the episode and see just how accurate Will’s forecast was.
7 – 793 – Exploring Membership Back Office Roles
If you don’t personally run a membership business, there’s a lot of moving parts you don’t see. Kat Jarman does see them, and it’s her job and her team’s to take them off the business owner’s hands.
Has admin become a chore for you? A service like Kat’s can restore you to the role of visionary. In episode 793 she talks about the back office work her team does and what they’ve achieved for some of their best clients. Take a listen, and you may realize a lot of what’s currently on your plate is stuff you shouldn’t even be doing.
James’s chat with Kat is eye-opening, and potentially business and life-changing, which is probably why it made it into last years’s top 10.
6 – 792 – Essential “Move Less, Live Better” Exercises for Busy Entrepreneurs
While exercise is an unusual topic for a business podcast, it’s an important part of both feeling good and performing well. And it turns out you don’t have to do a lot of it to reap the benefits.
Functional movement coach Carl Reader talks about exercising smarter, not harder, and how the right movement can enable the body to heal itself from the effects of stress and other ailments. He also addresses the myth that you have to punish your body with exercise to get results.
For business owners, and for anyone wanting to get the most out of their workouts, Carl’s teachings are good news. And for that reason, out of almost a hundred episodes, this is our sixth most-downloaded for 2021.
5 – 804 – Outrageous Offers, Perceived Value and Positioning with Trevor Toecracker Crook
Ever met a deal so crazy it just might work? Trevor “Toecracker” Crook puts together outrageous offers on a regular basis. And the amazing thing is, they actually sell.
In James’s interview, Trevor reveals some of the method behind the madness of his copy. And what you’ll realize as you listen is that it actually makes sense – you just need a certain amount of guts to make the offer. Trevor says a lot of what he produces is scary for clients, but those who go along with his strategies usually enjoy huge rewards.
Episode 804 will rivet and excite you with Trevor’s daring ideas. James already knew when they made it that it would find a place among the year’s top 10.
4 – 795 – 7 Lessons Learned from $20 Million Dollars Ad Across Multiple Industries on Multiple Platforms
Ilana Wechsler of TeachTraffic.com has racked up years and millions of dollars of experience in running paid ads. And in her career there are seven things she’s learned about paid advertising across various platforms. She very generously shares those lessons in episode 795.
How do you know what works? What’s the best starting point? What can algorithms do for you? She covers this and more in a value-packed conversation. If you’re about to embark on paid advertising, or if you want better results with what you’ve already got running, this is the episode for you. Ilana offers actionable items in clear, simple language. Listen and see why it deserves spot 4 among 2021’s most downloaded SFB content.
3 – 796 – Affiliate Marketing and Revenue Shares with Matt, Joe and James
Matt Wolfe and Joe Fier are a pair James is always happy to talk with. They have a lot in common, from industry connections to experience in certain business models.
In episode 796, they dig into two business models they’ve done well in – affiliate marketing and revenue share. Matt and Joe share the 80/20 of what they’ve learned over the years, and you’ll get lots of ideas you can apply to your own undertakings in those areas.
This is not a short episode, because when you have such great guests you just want to talk on forever. But it contains enough value and takeaways that it’s our third most popular podcast download of 2021.
2 – 843 – A Truckload of Ahas!
As a podcast guest, Trevor Crook doesn’t disappoint. His second appearance on the show is just as eye-opening and inspiring as the first. Some would say more so, because it’s made it to spot two on this list, two slots ahead of his previous guesting. But the fact that both episodes are in the top ten says something about this amazing copywriter.
One letter can change the whole message of your copy and boost conversions. A simple PS can score you megabucks. And while Trevor is all about pushing boundaries, you have to make promises you can deliver. These are just some of the takeaways from his and James’s talk. James invites you to take in the full episode and get the rest.
1 – 794 – Turning Your Skill Into a Membership
Want to turn your knowledge into recurring revenue? Who doesn’t? An online business is one of the best ways to achieve this. Musician Robin Nolan built a community out of his passion for gypsy jazz guitar, and to date it’s a thriving source of fulfillment as well as income.
In this, our most downloaded episode, Robin goes over his music journey, and what lead him to consider a membership. He shares the tool that is key to the functioning of his business, 10XPRO.io. And he discusses the rewards of a membership – the security, the time freedom, the interaction with like minds, and the joy of doing what he loves.
Robin’s story is a true inspiration, which is likely what landed it top spot in our popular episode roundup.
Did your favorite episode make the list? Let us know in the comments. If you liked the podcast, leave us a review on your favorite platform. And if you have suggestions for an upcoming episode, James is all ears – just reply to one of his emails, or drop a comment below the episode.
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